After surveying more than 160 fashion businesses, worldwide, in late 2024, MMGNET and The Interline have released Fashion & Technology in 2025, available to download directly from MMGNET.
This new, 50-page research report provides a unique look-forward into how the fashion industry is arranging its strategic priorities for the coming year, and where real fashion professionals across every job role, region, market position, and product category believe technology will ladder up to business transformation in the next twelve months.
Key Findings For Fashion And Technology In 2025:
- Profitability under pressure: Fashion professionals’ top priority is protecting margins and shoring up profitability, at the same time that consumers’ demand for value is growing – leading to a narrow space for fashion businesses to manoeuvre in.
- Misalignment between brand priorities and consumer expectations: While consumers put better fit, more reliable sizing, and measurable progress on transparency at the top of the decision-making pile, fashion organisations’ main target opportunities involve exploring new horizons through AI, VR, and AR, and expanding into new possibilities across different channels and product categories.
- Technology adoption is nearly universal: A majority – 80% – of all fashion professionals use industry-specific technology tools on a daily or weekly basis, and 75% also interact with data or digital assets created by their colleagues using native fashion industry solutions at least once a week.
- Fashion places a lot of faith in technology: More than 90% of industry professionals believe technology is essential or quite important to their effective operation of their business today, and close to 95% see it as essential or quite important to the future.
- Investment in three strategic pillars: Around 80% businesses believe that technology will have a net positive impact on their sustainability strategies in 2025; 82% see that value in generative AI; and close to 90% believe that 3D and digital product creation tools will help to transform their operations in the next twelve months.
These are just a few of the critical findings captured in Fashion & Technology In 2025, which also includes deep analysis from the fashion and tech teams at MMGNET and The Interline, as well as recommendations, quotes, and first-hand perspectives from industry professionals.
The report also spotlights the delta between technology providers and the needs of fashion businesses, and sets out a mandate for collaborative technology improvement – as well as a providing a roadmap for software and hardware development aligned with industry priorities.
Download the full report, directly from MMGNET, to discover where fashion is headed, why technology matters for every type of industry professional, and how solutions and strategy are jointly steering the industry into 2025.
