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  • 7 minute read
FFashion Technology News

Everything Gets Pulled Towards The Gravity Of Tariffs, And Big Tech Makes Its Big Push Into AI Wearables

The global tariff landscape is still volatile, but just weeks into trade tensions, ways to potentially sidestep them are emerging. The AI sector is also being pulled into nation-on-nation trade spats, at the same time the big tech industry is about to double-down on AI wearables as the next big consumer category.
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  • 7 minute read
FFashion Technology News

Tariff Uncertainties Spotlight The Importance Of Upstream Flexibility, and Beauty Aims to Prove Product Claims with AI

US brands are preparing for possible changes in their supply chains thanks to a revolving-door series of threats relating to new (or more stringent) import tariffs under the second Trump regime. And with applications for both brands and consumers, the beauty sector is making a notable bet on virtual try-on for skin care.
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  • 6 minute read
FFashion Technology News

How Hands-Off Moderation Could Change Social Marketing And Selling, And Why Traceability Has To Be Hands-On

If Meta is the bellwether, then the future of social channels is hands-off, community-first moderation. What does this mean for social engagement, selling, and brand safety? And evidence continues to mount that direct observation and first-party data are the only viable methods of achieving traceability and transparency.