Fashion Technology News

The use of AI in campaign and editorial imagery keeps landing in that space between workflow efficiency and cultural resistance, and the reaction is anything but straightforward.

Google's new AI image generation model delivers consistency in a way that’s so far been reserved for models that had undergone industry and brand-specific fine-tuning and reinforcement, but wider availability is likely to pour fuel on fashion’s deeper ethical and process questions when it comes to AI images.

According to a recent MIT study 95% of AI pilots are not delivering value, and the stock market is not responding well. How universal is the disconnect between hype and ROI? And where should fashion and beauty really be looking for value?