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  • 7 minute read
FFashion Technology News

Short-Termism, The Sustainable Materials Gap, And AI Licensing Agreements For Brands

Renewcell’s bankruptcy could widen the gap between fashion’s more-sustainable material targets and the reality of supply and demand. And with more licensing agreements between content platforms and AI companies challenging other sectors, brands and retailers are likely to encounter challenges in safeguarding their content from AI's reach over time.
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  • 8 minute read
FFashion Technology News

Sora’s Impact On Fashion And Fair Use In The AI Era

OpenAI’s new text-to-video generator has the potential to be a powerful tool for fashion, but what’s the actual use case and how far does it “understand”? And with the foundations of many off-the-shelf models’ training data a mystery - how long will it be until a copyright catastrophe occurs?
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  • 6 minute read
FFashion Technology News

Dissatisfaction With Sustainability Legislation On Both Sides, And The Stress Test For Spatial Computing

Across the aisle, the timing, scope, and nature of sustainability legislation is leaving almost nobody satisfied. And Apple releases its first new hardware and operating system in a long time, potentially unlocking a powerful way for fashion to bring digital content into physical spaces - if the device category actually takes off.
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  • 8 minute read
FFashion Technology News

New Sustainable Business Models – And Tech Nostalgia Meets Fashion Futurism at PFW

New year, new approach: fashion brands are pushing further into alternative, potentially more sustainable business models. Meanwhile, Schiaparelli's recent haute couture show in Paris reminds us that technology can be entertainment as well as having a practical use - even as tech remains a key fixture of this season’s milestone events.