Metaverse

The journey from transactional shopping experiences to immersive ones has not been straightforward, but the right combination of 3D assets and real-time technology could be the key - provided fashion has the right ambitions.

The fashion and videogame industries have been growing progressively closer, sharing tools and, increasingly, sharing audiences. Which crossovers have made the most impact? And what are the most compelling near-future opportunities?

Digital product creation strategies can get their start in unlikely ways, outside the traditional confines of design and development. But wherever they begin, the target outcome is the same: value that stretches up and downstream, and transformation that can transcend different mediums.