(BERLIN & TAIPEI CITY – 2 November 2022) – Made2Flow and Frontier.cool are proud to announce a new, exclusive partnership, uniting the creativity and efficiency benefits of digital material sourcing with objective, accurate carbon impact measurement on a material-meter basis. Starting immediately, every fabric that is scanned and uploaded to Frontier.cool – the leading AI-driven material digitisation and collaboration platform – will display its environmental impact, calculated using Made2Flow’s proprietary technology.
Each fabric will incorporate the full spectrum of visual and physical properties needed to support 3D design and fit simulation, as well as critical commercial information such as lead time, provenance, and cost. The addition of environmental impact indicators, such as GHG (CO2 equivalent), Water use and Land use, elevates these materials beyond 3D, earning them the “4D” label, and enabling brands and retailers to not only make intelligent design, development, and sourcing decisions before a physical sample is made, but also to make confident disclosures around the environmental footprint of their products.
“The fashion industry has limited visibility into its multi-tier supply chains, which will make it extremely difficult for brands and their material suppliers to take measurable action to meet internal sustainability commitments and critical environmental targets,” explains Tal Shogol, Chief Executive Officer of Made2Flow.
“Today, the fashion and textile industries account for around 10% of total carbon emissions worldwide, and legislation like the proposed ‘Fashion Act’ intends to hold both retailers and manufacturers to account, with potential fines of up to 2% of annual revenue,” Shogol continues. “Coupled with consumer sentiment that has rapidly shifted towards rewarding evidence-backed sustainability commitments, this leaves fashion businesses with little choice: they need to better quantify and control the environmental impact of their products and operations, which raises hard questions about where the data to support those improvements will come from. Brands do not specialize in environmental impact analysis, and often they lack the time and the technology needed to truly map their supply chains. At Made2Flow, our success has been built on the ability to gather primary data and personalize calculations at scale, and our partnership with Frontier.cool instantly opens those insights up to an entirely new audience.”
Decarbonisation currently represents a key strategic priority for fashion organizations. In addition to the developing regulatory environment, industry groups supported by major brands have placed significant stakes on initiatives designed to reduce the industry’s carbon footprint.
Much of that footprint, however, resides in upstream and downstream processes that are not directly controlled by the brand. Analysts suggest that the majority of carbon emissions are what is referred to as “scope 3” emissions, occurring in the supply chain, with a significant share of those emissions originating from the creation and processing of materials.
Today, material suppliers and mills are often uncertain what data to gather to benchmark those emissions against key brand performance indicators, and if brand-to-supplier communication is not systematized, then neither party will be able to effectively collect, share, and analyze the information needed to identify and improve emission hotspots.
As developers and providers of a collaboration platform that sits between brand and material supplier, providing data centralisation, creative collaboration, and accountability, For years, Frontier.cool has successfully brought brands and their Tier 2 suppliers together to unlock the possibilities of digital product creation, making their environment the best possible fit for powering transparency and visibility at the material level.
“This partnership is unique in that it takes full advantage of Frontier.cool’s material attributes data, as well as placing Made2Flow’s scientific impact assessment model where it belongs: at the heart of the digital decision-making processes that determine the sustainability profile of finished garments,” says Wayne Fan, Chief Strategy Officer at Frontier.cool.
“Our shared goal is to help brands and their production partners to set and meet objective targets for GHG reductions,” Fan adds. “We’re proud to already be delivering those results today: every material digitized via Frontier.cool comes complete with material-level impact indicators such as GHG, water use, land use – and can even go beyond, with the ability to further personalize assessments with increased primary data. These insights are all ready to share, and suitable for incorporation into sustainability strategies.”
To learn more about 4D materials, to uncover the science behind carbon impact measurement, and to explore the various ways in which this industry-first partnership between Made2Flow and Frontier.cool is having a material impact on sustainability, visit: https://www.frontier.cool/news-detail/embracing-digital-solutions-for-environmental-impact-measurement-in-the-textile-industry.htm
About Made2Flow – https://www.made2flow.com/
Made2flow is a tech company that specializes in data gathering and analysis of environmental data in the fashion industry. We developed multiple solutions (machine-based technology) to facilitate data gathering, data validation, and analysis to ensure an easy and seamless process.
We empower brands to develop sustainable supply chains, produce products with lower environmental impact, and reach their Science-based targets. Our customers are fashion brands and suppliers located worldwide.
About Frontier.cool – https://www.frontier.cool/
Frontier.cool facilitates the rapid, scalable digitization of textile fabrics using a standard home or office scanner. As a result, material digitization tasks can now be carried out and scaled without limitations.
We offer the most comprehensive material development collaboration SaaS. Additionally, our open APIs enable seamless integration and interoperation with future applications such as PLM, ERP, and 3D design software.