Sponsored by SOURCING at MAGIC:
When we think about the secondary market, it conjures up a lot of different things. From circularity – keeping products alive as long as possible – to scarcity and speculation. What happens to garments, accessories, and footwear past the original point of purchase is a key focus area for the fashion industry for a range of different reasons.
But the secondary market is also something of a proving ground for a model that the wider fashion industry is going to find itself forced to adopt in the future – one built on smart, reactive pricing, data-backed product authentication and storytelling, provable sustainability, and managed scarcity.
All of which makes the secondary market a prime fashion segment for innovation in both business models and technology – both of which are cornerstones of the reputation that The Edit LDN, a global, cross-channel platform for limited sneakers and streetwear, has rapidly made for itself, setting partnerships with Harrod’s and Galeries Lafayette, and The Chicago Bulls.
For this episode of The Interline Podcast, Ben talks to Moses Rashid, The Edit LDN’s CEO, about resale, the future of brand-consumer relationships, and how technology – including AI and digital collectibles – is fundamental to fashion’s future in both predictable and unexpected ways.
This show is also sponsored by SOURCING at MAGIC, the leading North American and international destination event. The Interline will be partnering with SOURCING at MAGIC again this summer, to bring the full spectrum of fashion technology to life – across education sessions, live discussions, exhibitors and demonstrations – all in a dedicated fashion technology community, live in Las Vegas, from 7th to 9th August 2023.
Listen now:
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Our next episode, analysing whether the Metaverse is truly moving or simply spinning its wheels, will be released very soon. In the meantime, you can find key talking points from Episode 9 below.
Key talking points:
As a microcosm for the wider fashion industry, the secondary market captures many of the big ticket challenges and opportunities facing fashion, including:
- How cross-channel relationships between brands and buyers can evolve.
- How the fashion industry can take a smarter, more agile approach to pricing and inventory management through automation and intelligence.
- How artificial intelligence can be deployed in behind-the-scenes applications, including product inspection and authentication.
- How the industry can begin to measure and manage its environmental footprint.
- How fashion can start to rationalise the idea of making less new product without sacrificing margins.
- How brands and retailers should be thinking about the near and potential longer-term future of digital collectibles.
Interested in exploring the sustainability and circularity side of the secondary market in more detail? Explore our editorial archives, and consider following The Interline on LinkedIn, Twitter, or Instagram to keep up to date with our newest stories.
Don’t forget to follow The Interline Podcast on Apple Podcasts, Spotify, or your platform of choice. And look for our next episode soon.
