PTC is proud to announce that Antigua Apparel, a market leader in elevated, active lifestyle apparel has selected PTC’s market-leading product lifecycle management solution, FlexPLM, to manage its product development process for their golf and sports licensed apparel business.
Founded in 1979, Antigua is a legacy men’s and women’s apparel golf brand. In the early 1980’s they launched their sports licensing business, with golf inspired products decorated with professional sports team logos. Today, Antigua continues to be a top manufacturer in both golf and sports licensing, but with more comprehensive men’s and women’s collections. Antigua’s apparel is trend driven and crafted with superior fabrications—allowing its consumers to look, feel and perform their best on and off the golf course. Antigua products can be found at Golf Pro Shops, Team Shops, and at major retailers across North America.
Antigua will harness the power of FlexPLM to equip its design, development, and quality teams with a user-friendly platform that centralizes data, streamlines product development, and enhances daily efficiency and collaboration. Additionally, FlexPLM will play a key role in managing the development and collections for Antigua’s sports licensed division, which includes a diverse portfolio of licenses such as NFL, MLB, NBA, NHL, MLS, NWSL, US Soccer, top international soccer teams, MiLB, WNBA, NBA G-League, PBR Teams, NASCAR, and over 400 colleges and universities.
“As our business evolves and grows, we’ve realized that our current processes are too manual, with data scattered across spreadsheets, emails, and multiple databases, leading to inefficiencies and duplication,” said Reid Harper, Director of Product Development/Design/Tech Design for Antigua. “That’s why we’re excited to partner with PTC to implement a best-in-class, end-to-end PLM solution. This will centralize our critical data, improve decision-making, and revolutionize our product development process.”
Before selecting PTC as their digital transformation partner and FlexPLM as their solution of choice, Antigua conducted a thorough global evaluation of the Retail PLM market. Factors such as multi-category management capabilities, industry experience and scalability were crucial in their decision-making process.
“We’re excited to welcome Antigua to our elite FlexPLM community,” said Kyle Marden, Vice President, Retail Business Unit, PTC. “We look forward to partnering with Antigua to drive their next phase of growth, supporting both their golf product development and sports licensing initiatives. Our goal is to equip their teams with the most advanced tools to fuel innovation and success.”
About Antigua Apparel
Founded in 1979, Antigua Apparel’s heritage is based in golf. Soon after the launch of Antigua, it secured its first sports license. Antigua Apparel is dedicated to making quality, versatile lifestyle apparel that its customers will be comfortable wearing for all of life’s moments. In addition to its focus on product design, Antigua strives to create and offer the latest innovative decoration options—providing trend driven apparel at every level. Antigua Apparel’s products can be found at golf pro shops, team and fan shops and major retailers throughout North America. Antigua Apparel believes performing at your best is always achieved when you’re most comfortable in your body, mind, and clothes. So, Arrive Comfortably.
About PTC Retail
PTC (NASDAQ: PTC) leads the PLM industry for retail, footwear, apparel and consumer products. Since introducing the world’s first fully-web-based PLM solution, we’ve become a trusted PLM partner to over 1,500 iconic customer brands that use our FlexPLM platform to create amazing products. Today, in excess of 300,000 people use PTC FlexPLM on a daily basis – with more than 75,000 of them in the global supply chain. We support them with a worldwide team of dedicated retail experts, on the ground in every major fashion hub. For further information, email retail@ptc.com or visit: ptc.com | LinkedIn | Instagram |X/Twitter
