As we approach this holiday season, consumer confidence is showing signs of recovery with an easing economic outlook. However, shoppers remain cautious, carefully evaluating where to spend. With Black Friday on November 29th and Cyber Monday on December 2nd, retailers face a shorter window between key discounting events and the holiday shopping peak, pressing brands to consider earlier discounting strategies and discount more strategically than ever before.
Black Friday weekend isn’t about mass promotions but about strategically targeting the right products: distinguishing those that can hold full price from slower-moving items needing markdowns. Using Retviews’ real-time market data, this approach helps brands maximize margins while helping clear inventory. Smart, data-driven discounting is essential to stay competitive this season.
In this e-guide, discover how to best navigate discounts this season and stay ahead of the curve thanks to AI-powered market intelligence!
“Retviews’ automated retail data analytics track competitors’ promotional activities, allowing brands to filter by specific topics and pinpoint when promotions began, as well as monitor their frequency.”
