Amsterdam, May 21, 2025 – TextileGenesis, a Lectra company, announces its collaboration with the Fenix Outdoor Group, an international holding containing premium outdoor brands, including Fjällräven, Hanwag, Royal Robbins, Devold and Tierra, and Frilufts Retail with companies such as Globetrotter, Naturkompaniet, Partioaitta, Friluftsland and Trekitt. This collaboration aims to enhance the transparency and traceability of Fenix Outdoor Group’s brand supply chain, focusing on preferred fibers such as cotton, synthetics, animal fibers, and man-made cellulosic (MMCFs). By leveraging TextileGenesis’s innovative Fiber-to-Retail (FTR) technology, the solution will provide robust tracking and verification of materials, addressing the increasing demand for sustainable practices in the outdoor industry.
Strengthening transparency and building trust
Fenix Outdoor Group has established itself as a leader in sustainability, reflecting a deep commitment to ethical sourcing and environmental stewardship. This collaboration represents a strategic move to enhance brand reputation and consumer trust by ensuring compliance with both local and global regulations, especially in light of rising scrutiny around sustainability claims.
“By partnering with TextileGenesis, we can transparently communicate the journey of our products from fiber to retail, building consumer trust and reinforcing our dedication to responsible sourcing practices,” said Saskia Bloch, Global Sustainability Director Fenix Outdoor.
Amit Gautam, CEO of TextileGenesis, emphasizes, “Fenix Group is taking a significant step in their sustainability journey by selecting our solution. This collaboration not only reinforces their commitment to responsible sourcing but also enhances transparency in their supply chain. Together, we are shaping a more sustainable future in outdoor apparel and gear.”
By leveraging TextileGenesis’s advanced digital token-based traceability technology, Fenix Group will establish a fully traceable supply chain with unparalleled accuracy. Following a successful pilot program in 2023, Fenix Group is poised to implement TextileGenesis’s cutting-edge tools, solidifying their sustainability initiatives and providing consumers with tangible proof of responsible sourcing.
“The integration of TextileGenesis into our operations will significantly elevate our efforts to uphold the highest standards of ethical sourcing, ensuring that we meet our sustainability commitments,” said Saskia Bloch.
About Fenix Group:
Fenix Outdoor International AG is a globally active leading group of outdoor companies focused on products and retail within the world of nature and outdoor activities. Through a comprehensive array of functional and durable premium products and services, the company enables people to enjoy life outdoors and supports survival in challenging and extreme environments of our planet. The company is listed on Nasdaq OMX Stockholm, Large Cap (Nasdaq Stockholm).
About TextileGenesis:
Founded in 2018, TextileGenesis, a Lectra company, provides a Software as a Service (SaaS) platform that enables fashion brands and sustainable textile manufacturers to ensure a reliable, secure and fully digital traceability of their textiles, from the fiber to the consumer, and thereby guarantee their authenticity and origins. The platform provides traceability for textiles, leather and footwear, employing fiber forwards traceability for sustainable and certified materials and Supply Chain discovery approach to traceability for conventional materials.
Its innovative traceability mechanism, which addresses both ends of the textile value chain, as well as its network of partners for material certification, and its technology platform guarantee the exchange and tracking of reliable and secure data throughout a material’s life cycle. TextileGenesis platform also identifies and flags supply chain compliance/legal risks across the value chain from tier 1-4 for brands.
About Lectra:
At the forefront of innovation since its founding in 1973, Lectra provides industrial intelligence technology solutions—combining software in SaaS mode, cutting equipment, data, and associated services—to players in the fashion, automotive and furniture industries. With boldness and commitment, Lectra accelerates the transformation and success of its customers in a world in perpetual motion thanks to the key technologies of Industry 4.0: AI, big data, cloud and the Internet of Things.
The Group is present in more than one hundred countries. It operates three production sites for its cutting equipment, located in France, China and the United States. Lectra’s 3,000 employees are driven by three core values: being open-minded thinkers, trusted partners and passionate innovators. They all share the same concern for social responsibility, which is one of the pillars of Lectra’s strategy to ensure its sustainable growth and that of its customers.
Lectra reported revenues of €527 million in 2024, including €77 million coming from its SaaS offerings. The company is listed on Euronext, and is included in the CAC All Shares, CAC Technology, EN Tech Leaders and ENT PEA-PME 150 indices.
For more information, please visit lectra.com.
