The modern fashion industry demands connected operations. To remain competitive in a market shaped by fast changing trends and rising consumer expectations, fashion brands must rethink how their teams work together.
“With the challenges faced by fashion players today, it simply will not work for a brand to focus only on improving the way they create products without also elevating the way they manufacture those products and the way they market them.”
Maximilien Abadie, Deputy CEO at Lectra
Create, Manufacture, Market, Collaboration, Traceability: The pillars of fashion success
Lectra’s interconnected approach breaks down silos between teams so brands can create, manufacture and market better, with seamless collaboration and full traceability. The technology company offers a comprehensive solution portfolio that connects every stage of the value chain—from design to production to marketing—powered by real-time data, advanced technologies, and deep industry expertise.
Brands that embrace integration report faster time to-market, improved collaboration, and reduced operational costs.
Download this article to dive into how integration drives results across the value chain.
