Paris, July 17, 2025 – CIRCULOSE®, the branded recycled pulp made from 100% textile waste, today announced a full collaboration with TextileGenesis, a Lectra company, to digitally trace its supply chain from pulp to finished apparel. This collaboration gives fashion brands verified, data-backed transparency to support circularity claims and prepare for upcoming regulatory requirements.
This collaboration enables real-time traceability, tracking the entire journey of CIRCULOSE® pulp. Providing fashion brands with verified, data-backed transparency to support circularity claims and prepare for upcoming regulatory requirements. TextileGenesis’s Fibercoin™ system issues a unique digital token for every kilo of CIRCULOSE®, recording each transformation step and preventing double-counting. The result is a secure, real-time chain of custody.
By embedding this traceability model, CIRCULOSE® and TextileGenesis provide brands with the infrastructure needed to validate circular sourcing and comply with incoming European Union rules, including the Digital Product Passport, the Ecodesign for Sustainable Products Regulation, and the Waste Framework Directive.
From recycled textiles to verified data
CIRCULOSE® is made entirely from textile waste, replacing virgin cotton and wood-based fibers. Now, with TextileGenesis, each batch of CIRCULOSE® carries a digital trail, not just a certificate. Brands gain full visibility into the supply chain — from fiber origin to finished product.
This collaboration reflects CIRCULOSE®’s commitment to embedding traceability at the core of its circular model — going all in on digital verification to ensure that every step from pulp to wardrobe is transparent, data-driven, and built for scale. It gives brands full supply chain visibility and the confidence to meet rising expectations for credible circularity and regulatory readiness.
“As the industry shifts to preferred and circular materials, strong traceability is critical to ensure integrity of sustainability claims,” said Jonatan Janmark, CEO of Circulose. “By embedding traceability through TextileGenesis as part of our integrated solution, we make traceability easy for all brands that are buying CIRCULOSE®.”
Traceability across the value chain
All CIRCULOSE® supply chain partners — from fiber producers to garment manufacturers — are onboarded to the TextileGenesis platform through tailored training and regional support. Each movement of material, from recycled fiber batches to yarn, fabric and final garments, is recorded using the Fibercoin™ traceability modules. This creates a full digital footprint that brands can rely on for compliance and sustainability reporting.
“TextileGenesis enables brands and producers to ensure a secure, transparent, and fully digital mapping of CIRCULOSE® material flows,” said Amit Gautam, Founder and CEO of TextileGenesis. “Together, we are proving that traceability is not a future ambition. It is a present-day reality.”
From claims to credentials
As scrutiny of green claims increases and regulations tighten, brands need more than intent, they need evidence. By embedding this traceability model with CIRCULOSE® we’re offering exactly that: a verifiable digital system that turns claims into credentials and stories into traceable supply chain data.
About Circulose:
Circulose is a Swedish sustain-tech company that developed a patented process, which enables the recycling of cellulosic textile waste, transforming it into a new material called CIRCULOSE®. Fast Company named Circulose (formerly Renewcell) one of the World’s Most Innovative Companies in 2021 and was a winner of the 2023 World Changing Ideas Awards. CIRCULOSE® was also included on TIME Magazine’s list of the 100 Best Inventions 2020. Founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, the award-winning company’s vision is to make fashion circular. For more information visit www.circulose.com.
About TextileGenesis:
Founded in 2018, TextileGenesis, a Lectra company, provides a Software as a Service (SaaS) platform that enables fashion brands and sustainable textile manufacturers to ensure a reliable, secure and fully digital traceability of their textiles, from the fiber to the consumer, and thereby guarantee their authenticity and origins. The platform provides traceability for textiles, leather and footwear, employing fiber forwards traceability for sustainable and certified materials and Supply Chain discovery approach to traceability for conventional materials.
Its innovative traceability mechanism, which addresses both ends of the textile value chain, as well as its network of partners for material certification, and its technology platform guarantee the exchange and tracking of reliable and secure data throughout a material’s life cycle. The TextileGenesis platform also identifies and flags supply chain compliance/legal risks across the value chain from tier 1-4 for brands.
About Lectra:
At the forefront of innovation since its founding in 1973, Lectra provides industrial intelligence technology solutions—combining software in SaaS mode, cutting equipment, data, and associated services—to players in the fashion, automotive and furniture industries. With boldness and commitment, Lectra accelerates the transformation and success of its customers in a world in perpetual motion thanks to the key technologies of Industry 4.0: AI, big data, cloud and the Internet of Things.
The Group is present in more than one hundred countries. It operates three production sites for its cutting equipment, located in France, China and the United States. Lectra’s 3,000 employees are driven by three core values: being open-minded thinkers, trusted partners and passionate innovators. They all share the same concern for social responsibility, which is one of the pillars of Lectra’s strategy to ensure its sustainable growth and that of its customers.
Lectra reported revenues of €527 million in 2024, including €77 million coming from its SaaS offerings. The company is listed on Euronext, and is included in the CAC All Shares, CAC Technology, EN Tech Leaders and ENT PEA-PME 150 indices. For more information, please visit lectra.com.
