The Interline

OpenAI’s rollback of a too-affirming update invites a quieter question: what happens if retail AI starts to flatter before it informs?

We’ve documented how AI is reshaping product discovery. But what if that was just the beginning? With emerging signs OpenAI is eyeing social and shopping in addition to deepening search, the company isn’t just adding new tools to the stack, it may be laying the groundwork for an entirely new closed loop, one that could reroute the entire consumer journey.