The fact that a new generative video platform from a major AI lab is an IP free-for-all should surprise nobody. The fact that it seems to be overcoming cultural inertia, and that it brings day-one tools for users to model themselves and their friends, asks some more unexpected questions.
According to the World Trade Organisation, AI could massively scale-up global trade in goods and services within fifteen years. But these results would come from discerning the difference between the volume of ‘work’ generated and the actual utility of it - a skillset that lies largely outside consumption markets.
New investigations into the industry’s upstream energy mix - in synthetic fibres and production - remind us that fossil fuels are not just a blindspot in disclosure, but also a potential point of failure.
Influencer shops, AI concierges, and machine-made campaigns all point to a further decentralisation of selling power in fashion. But without a human as the lynchpin, how will markets decide where to assign trust?
The ELUCENT project has successfully moved bio-based pigments from laboratory research to industrial readiness, delivering the world’s first plastic-free, toxin-free and fully biodegradable reflective pigment.
On the two poles of development, Google is writing the standards for AI transactions while Meta is unveiling the devices that might carry AI into daily life.
Collaboration enables real-time traceability of CIRCULOSE® material from pulp to finished garments, unlocking verified circularity and regulatory readiness.
Although they’re concentrated in the coding domain for now, the rise of the “AI cleanup specialist” is a reminder that generative AI can bring ideas to life, but actually implementing them demands expertise.
A new proposed standard for content licensing for AI training and inference, put forward by the publishing sector, could offer a template for beauty and fashion to follow.