Sustainability is no longer a marketing inititative - it's essential. The new era of sustainable fashion is radical, honest, and fuelled by technology.
3D garments, 3D footwear, and 3D accessories have reached a level of simulated realism that can guarantee a link between a 3D model and its 2D pattern.
Fashion runs at a breakneck pace, and traditional market-testing, product advertising, and catalogue creation are lagging behind. 3D could be the answer.
Nike claims that the Vaporfly shoe allows runners to improve their times by up to 4% . Governing bodies are unhappy. Is technical innovation outpacing regulation?
Luxury fashion lives on personal service, but what does it take to deliver a personalised fashion journey - pre and post-sale? A case study of Wreckreation.
Online shopping behaviour is tracked and analysed, delivering a different experience to consumers. If high street stores want to compete, they need to be able to react in similar ways
Here, Dakota Murphey, shares her thoughts on data science in fashion. Dakota has more than a decade of experience in business growth, working independently as a business consultant for a number of years.
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