Beauty

OpenAI’s rollback of a too-affirming update invites a quieter question: what happens if retail AI starts to flatter before it informs?

We’ve documented how AI is reshaping product discovery. But what if that was just the beginning? With emerging signs OpenAI is eyeing social and shopping in addition to deepening search, the company isn’t just adding new tools to the stack, it may be laying the groundwork for an entirely new closed loop, one that could reroute the entire consumer journey.

As AI’s influence grows, the storm continues to brew over data ownership, creator rights, and the legal framework steering its future.

Even as the demand for digital content for consumers grows, brands might want to think twice about using AI to create content at historic scale, without careful consideration of who the real end audience is.

Beauty is exploring a unique opportunity to sell mechanical innovation directly to consumers, but will that model scale? And in fashion, behind-the-scenes Silicon Valley investment and open commitments from luxury are testing new waters with AI.