Read More

Help Map the State of Product Testing in 2025/26

As we navigate a historically unpredictable holiday shopping season, there has never been a stronger mandate to build an advance understanding of how products will perform. Join a survey to share your perspective on the present and the future of product testing.
Read More

Podcast: Making Sense Of The AI Shopping Journey

Consumers are surrounded by chatboxes, all promising proactive, personalised advice on what to buy, and where. But it’s unclear how general purpose AI models really “shop,” how they gather data about products, and how much they really understand user intent. I talk to Maria Belousova, CTO at Daydream, about the technical and cultural components of teaching AI the vocabulary of fashion.