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  • 22 minute read
PPodcast

Podcast: Making Sense Of The AI Shopping Journey

Consumers are surrounded by chatboxes, all promising proactive, personalised advice on what to buy, and where. But it’s unclear how general purpose AI models really “shop,” how they gather data about products, and how much they really understand user intent. I talk to Maria Belousova, CTO at Daydream, about the technical and cultural components of teaching AI the vocabulary of fashion.
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  • 6 minute read
BBeauty

The New Architecture of Beauty

The growing web of collaborations - from Nvidia with L’Oréal to Microsoft with Estée Lauder - reveals how tech now underpins the way beauty, plans, markets, and delivers.
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  • 6 minute read
FFit And Body Data

Why Is It So Hard To Find Clothes To Fit?

For decades, clothing sizes have been based on outdated body data, creating fit issues for most women. Tanya Dove’s research examines how these flawed standards persist and explores what can be done to improve garment sizing for a more accurate fit.