Virtual influencers have captured our attention, but how much of what viewers see is smoke and mirrors? And what implications does the answer have for digital asset pipelines and processes?
Fashion has started to cordon off a set of metaverse experiences designed for fashion people. But broader success could mean being the visible face of fashion in a metaverse for everyone.
In the pursuit of precise fit and personalisation, fashion is leaping from traditional product photography straight to 3D avatars and consumer body data capture. But are brands missing out on the chance to get the best of both worlds?
Miscalibration between supply and demand is at the heart of fashion's environmental footprint and its commercial inefficiencies. How far can make-to-order scale to solve the issue?
While the potential of blockchain technologies has been voiced and solutions now exist, the issue comes with scaling these approaches up across the industry. If one large scale implementation is successful, then maybe this is all it will take to give others the confidence to follow suit.
How far has the vision for end-to-end digital transformation been realised? And how prepared are the next generation of fashion talent? We put together a unique event, in partnership with The University Of Manchester and a panel of forward-thinking technology vendors, to find out.
Where sneakers lead, fashion follows. As fashion begins to make sense of virtual garments, digital ownership, and NFTs, the sneaker industry's blend of collectibility, culture, and creativity could set the template for what's to come...
The fashion industry is about to cross a new Rubicon of choice and convenience. But that opportunity is also dragging a complicated, damaging legacy with it.
Many sustainability strategies have stalled at the materials and environmental impact stage, but the humanitarian impact of fashion now needs to be quantified.
Turnkey access to manufacturing, materials, and distribution on tap could redistribute power from brands to creators. How major cultural shift is meeting a tech-driven transformation to up-end fashion.
Fashion has set a mandate for transparency. But where brands see hidden information waiting to be uncovered, suppliers might see open doors through which their intellectual property could escape. Is there a way forward that works for both parties?
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