Bethanie Ryder is a writer exploring the intersection of technology and luxury fashion, with a focus on internet culture and how digital shifts are shaping Gen Z and Gen Alpha's spending habits. After completing an MA in Fashion Communication at Central Saint Martins, she served as Tech Editor and fashion writer at Chinese luxury publication Jing Daily for three years. She now works as a freelance journalist, continuing to investigate the evolving dynamics between fashion, innovation, and youth culture.