Dan Butt

Recent California cases show how ‘Made In USA’ origin labelling is becoming a compliance issue that depends on data accuracy and documentation.

Cultural momentum has carried the beauty resale story for a decade with no serious adoption, but technology is fast becoming the real hinge point that promises to make the category safe and therefore reinforce the commercial and cultural arguments in its favour.

The growing web of collaborations - from Nvidia with L’Oréal to Microsoft with Estée Lauder - reveals how tech now underpins the way beauty, plans, markets, and delivers.

Packaging doesn’t look like tech and it definitely doesn’t act like it. But the decisions behind it - design, testing, approval - are starting to follow software-like frameworks.

At the peak of unpredictability and regulatory oversight, the humble bill of materials could hold the keys to helping tackle some of beauty’s biggest strategic challenges.

In beauty, consumers care deeply about what’s in the products they put on their skin. Now, they want to know where those ingredients come from and why that matters. From seed sourcing to blockchain tracking, beauty brands are using transparency tech to turn provenance into trust.