Holly New

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Recognised by the BBC as the world’s first VR fashion designer, Holly New is the founder of STUDIOOFNEW, the world’s first VR fashion studio. Her work includes designing digital costumes for major artists through Copper Candle for Fortnite, and won CLO’s 2025 Best Technical Designer Award for creating "The Dress That Shouldn't Exist" featuring over 6,000 VR created diamonds, showcasing how she is pioneering VR-to-CAD workflows. Her work sits at the intersection of fashion, gaming and immersive technology, establishing her as a leading figure in the next era of digital creation.

Using Virtual Reality To Wedge Open The Shrinking Window For Creative Expression In 3D

byHolly New
February 12, 2026
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Digital product creation – and especially the drive to create complete digital twins – thrives on being a data-driven exercise from the outset. But by bringing the demands of engineering forwards to where they meet the earliest stages of design, has DPC started to impose on free creativity? And could working in VR restore some of that spatial intuition and freedom of expression?