Karinna Grant X Bethan Alexander, Author at The Interline

Karinna Grant X Bethan Alexander

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Karinna Grant is an Educator, Innovator and Entrepreneur. She is a published author and speaker, previously consulting and lecturing globally on retail innovation and digital transformation within fashion. In 2019 she created HOT:SECOND a circular economy concept store trading physical goods for digital experiences. In 2020 she co-founded THE DEMATERIALISED a poly chain experiential marketspace for fashion NFTs. In 2023 she gave a TED Talk entitled ‘What’s the Point of Digital Fashion’. Bethan Alexander is Reader in Fashion Retailing and Marketing and Research Lead at Fashion Business School, London College of Fashion, University of the Arts, London. Bethan’s scholarly research interests span Multi-Sensory Fashion Retailing, Customer Experiences Online and Offline, Innovative Retail Formats, Retail technologies and Future Retailing. Results of this research have been published in various academic journals and books in the fashion, retail, marketing and business disciplines.

9 minute read

DDigital Product Creation

Fashion’s Swiss Army Knife: Making Your Digital Assets Work Harder

byKarinna Grant X Bethan Alexander
March 5, 2025
1.3K views

If fashion is committed to realising the extended potential of digital assets, the industry needs a clearer map of where that potential lives, and a better taxonomy for how to talk about it.