Keala Stephan, Iain Finch and Cassandra Casas

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As the Director of 3D Digital Product Creation, Keala leverages her extensive knowledge of product creation to lead Patagonia’s 3D digital product creation strategy and execution. Iain leads visualization infrastructure at Patagonia, connecting product creation intention and craft to end user by leveraging digital assets as a powerful storytelling tool. He blends this vision with global sourcing and product expertise to evolve processes, enable creation in the 3D digital space, and reduce development impact on the planet. Cassandra has spent the past 12 years working in the Digital Product Creation space. Drawing on her background as a pattern maker and Technical Designer, she brings a deep focus to user experience, product integrity, and scalability of process. She is equally committed to ensuring that Digital Product Creation supports Patagonia’s broader environmental goals.

Driving Sustainability Through 3D Digital Product Creation At Patagonia

byKeala Stephan, Iain Finch and Cassandra Casas
January 22, 2026
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More than just a different approach to design and development, 3D has become one of the key levers that industry leaders can pull to align talent, technology, and process innovation to strategic objectives and deeply-held business values. But pulling it the right way can take time.