Lauren (ALTRA) Kacher

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Lauren Kacher, also known as ALTRA, is a creative director with 15 years of studio experience. She led sustainable and digital initiatives at luxury houses like LVMH and Kering, contributing to projects that generated €3 million in additional revenue. In 2019, she founded ALTERRAGE, the first activism-driven designer label to pioneer physical, augmented, and digital fashion collections, featured in The New York Times.

The Imperative To Transform Designer Fashion Through Digital Innovation

byLauren (ALTRA) Kacher
March 10, 2025
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Brands may not be universally rushing to sell digital-only goods right now, but from technology to process, digital and multi-channel "phygital" fashion initiatives could still have a lot to teach fashion about how to approach digital product creation.