Mark has been a fashion technology evangelist and process expert since 1985. He blends decades of direct experience in manufacturing with a long history of introducing new technologies and new processes to the apparel and footwear industries. Today he heads up WhichPLM Advisory, where he is trusted by the biggest brands, the most recognisable retailers, the most innovative manufacturers, and the most exciting technology companies on the global stage to spearhead change. Goor has a diversified skill set with a strong background in animation, film and creative arts, to manufacturing and most recently business development in the high-tech sector. He now advises companies on developing sales and marketing strategies, and how they can implement AI into their creative, sales and marketing processes. He also runs his video podcast about the intersection of Business and AI.
Brands have worked hard to replace physical processes with more efficient digital ones - especially in 2D and 3D design. Could Generative AI leapfrog it all?
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