Sasha Wallinger

1 post

Sasha is a Chief Marketing Officer, Web3 Strategist, and Founder, who has led marketing communications strategies, influencing pop-culture trends combining fashion, sustainability, and technology for over a decade. A curator and futurist, she has connected physical, digital, and virtual experiences at global brands, agencies, and start-ups, in-house at H&M, Nike, SOREL, Superplastic, and agency side, at HAVAS. Her Web3 journey began in 2015, when founding Blockchain Style Lab, to use blockchain data to inform design and transparency and build community in the wearable fashion space. This has evolved to launching NFT, gaming and XR and AI solutions for heritage brands who are entering the Web 2.5 space. As an author and speaker, Sasha has been invited to speak globally at CES, NYFW, SXSW, Sundance Film Festival, Economist Impact, Web Summit, Women in Tech, House of Beautiful Business, and translating Web3 to audiences on podcasts and media interviews.

Why Do Brands Care About Metaverse Fashion Weeks?

bySasha Wallinger
May 23, 2023
3.7K views

Colliding the concept of a fashion or beauty week with real-time environments and a panel of other technologies has delivered mixed results. But despite the high bar they need to clear to secure budget, brands keep coming back. Why?