Testing The Boundaries Of Agentic AI
Microsoft’s recent experiment with agentic AI shows how autonomy still needs structure, while SAP’s updates and Amazon’s legal clash show an industry learning where the limits lie.
How AI-Native Tooling For Design Operations Is Transforming Product Outcomes
With so many generative applications focused on supercharging creativity, using AI to solve the operational and alignment challenges of turning concepts into products could deliver a much bigger impact on the bottom line.
Predictive Generative Models, And The Blend Between Motivation And Sales Material
Wellness, health, and beauty have always sold the target of a “better future you”. Predictive models and image generation can now bring that to life. But where will we find the line between using the results as personal motivation versus them being a sales catalyst?
AI-Attributed Shortfalls In Search Traffic Are Everywhere, But They’re Disproportionately Affecting Fashion
The world’s biggest websites are starting to see pronounced visitor slumps year-over-year, and AI intercepting search traffic is being cited as a major culprit. But new research suggests that a web-wide trend is actually hitting online fashion even harder.
Automation Shock: The World’s Factory Continues To Pull Ahead
Executives are coming back from China describing factories that barely need people. Elsewhere, the ones that still do keep making headlines for all the wrong reasons. Between efficiency and exposure, is the industry edging toward a supply chain that runs without traditional human labour?
Upcoming Webinar: Entering The AI Application Era
Join The Interline, Centric Software, and Browzwear on 30th October to analyse where AI stands in fashion today, to identify some of the use cases that will define its future, and to benchmark industry readiness.
Sora’s Popularity Is Rising, Even As The AI Backlash Builds
OpenAI’s social video experiment has drawn warnings from Hollywood and opt-outs from Disney, but its climb up the App Store suggests the debate around the future of generative social video is here to stay.
OpenAI’s Initial Success With A Social AI Video App Demands Some Introspection From Fashion And Beauty
The fact that a new generative video platform from a major AI lab is an IP free-for-all should surprise nobody. The fact that it seems to be overcoming cultural inertia, and that it brings day-one tools for users to model themselves and their friends, asks some more unexpected questions.
Why Upstream Specialists Will Be Essential For Distinguishing Quality From Quantity In AI Outputs
According to the World Trade Organisation, AI could massively scale-up global trade in goods and services within fifteen years. But these results would come from discerning the difference between the volume of ‘work’ generated and the actual utility of it - a skillset that lies largely outside consumption markets.
Breaking Down Barriers In Fashion
Lectra discusses how siloed systems create setbacks, and the value of integrated data flows.
Lectra
Generating Is One Thing, Fixing And Implementing Is Another
Although they’re concentrated in the coding domain for now, the rise of the “AI cleanup specialist” is a reminder that generative AI can bring ideas to life, but actually implementing them demands expertise.
What A New Proposal For AI Content Licensing Might Mean For Fashion And Beauty
A new proposed standard for content licensing for AI training and inference, put forward by the publishing sector, could offer a template for beauty and fashion to follow.
Efficiency VS Ethics In Consumer-Facing AI Campaigns
The use of AI in campaign and editorial imagery keeps landing in that space between workflow efficiency and cultural resistance, and the reaction is anything but straightforward.
What If It All Works Out Just Fine?
AI is plagued by distrust, surrounded by data ownership quagmires, and accused of out-of-control hype. But if the problems are palpable, so are the possibilities for radical reinvention. So what might fashion look like if they all came true?