Artificial Intelligence Archives

8 minute read

The Commodity Problem In Fashion Technology

byThe Interline
March 27, 2026
461 views

The upshot of quickfire technology maturity is a builder-state where anyone can make anything. In the short term, that means everyone is creating the same thing, so a messy shakeout is coming for fashion tech.

34 minute read

PPodcast

Podcast: How Fashion And Beauty Show Up In AI Search

byBen Hanson
March 24, 2026
534 views

From raw query visibility to market sentiment and authority, AI models search for, rank, and surface brands in a way that’s orthogonal to traditional SEO. What does fashion need to understand about when, why, and how LLMs go to the web, and how to influence what they bring back with them?

8 minute read

AArtificial Intelligence

Virtual Try-On Hasn’t Met The Bar For Consumer Adoption. Can AI Push It Over?

byMaisa Benatti
March 23, 2026
852 views

A new wave of AI-powered virtual try-on is reframing the technology around accuracy, scalability, and real shopping behaviour—but proving its value to consumers remains the real test.

7 minute read

AArtificial Intelligence

Beyond AI Fatigue: Why AI Imagery & Video Is Essential to Creative Workflows

byGoor Moshe
March 18, 2026
599 views

An opinion piece making the case that image and video generation have become so ubiquitous that they are now essential to keeping creative workflows competitive.

30 minute read

PPodcast

Podcast: A Case Study In Deeply-Considered AI Development At Brunello Cucinelli

byBen Hanson
March 17, 2026
643 views

Almost as famous for its humanist philosophy as its luxury products, Brunello Cucinelli has also emerged as a lighthouse for AI - not by rushing recklessly forwards, but by undertaking in-house platform work that venerates the human touch at the same time as building composable experiences in real-time.

8 minute read

FFashion Technology News

An AI World Record, And War Hits Fashion’s Physical Inputs And Digital Infrastructure

byThe Interline
March 6, 2026
1.0K views

Going behind the scenes at a major studio reveals just how far AI has now reached into fashion’s visual workflows. And a different kind of digital impact - one driven by real conflict - could be about to join challenges in securing essential fibre inputs at a time of global instability.

7 minute read

FFashion Technology News

We’re WAY Past The Watershed Moment For AI-Generated Visual Content

byThe Interline
February 27, 2026
991 views

A lot of fuss is being made over Gucci’s use of low-effort AI visuals to promote a showing at Milan Fashion Week, but generated and programmatic visual content is now so pervasive that focusing on a single act of wry provocation misses a much more important milestone.

10 minute read

RRetail

What Peak Shopping Seasons Teach Us About The Importance Of A Year-Round Transformation Strategy

byThe Interline X Lectra
February 26, 2026
1.0K views

In the moment, seasonal retail events visibly stress-test frontend technology and fulfilment infrastructure. But predictable peaks in output also spotlight just how much of fashion’s deeper outcomes is determined by the successful digital transformation and tight integration of the rest of the product and brand journey.

8 minute read

FFashion Technology News

The Trigger For Measuring AI’s Impact On Productivity In Fashion Could Be A Pricing Model Shift

byThe Interline
February 20, 2026
1.1K views

After years of nebulous promises around efficiency and productivity, AI ROI analysis could be about to catalyse a change in software licensing and pricing. And marketplace consolidation in second-hand goods transfers more control, through gross merchandise volume, of brand stories to big tech actors.

9 minute read

FFashion Technology News

A Silly Week Of Tech Hype Is Hiding Long-Tail Challenges Upstream

byThe Interline
February 6, 2026
882 views

Data centres in space, chatbots gone wild on dedicated AI-only forums, and new model demos stuffed with painfully familiar spreadsheets all provide comic relief, but behind the scenes there’s nothing funny about the scale of fashion’s systemic supply chain failures.

7 minute read

DDigital Product Creation

Practical & Producible – The Role Of Suppliers In Industrialising DPC & AI

byElly Cheng
February 4, 2026
520 views

With more digital talent and strategic vision residing upstream than ever, suppliers are in the unique position of being able to understand what brands are actually trying to accomplish with digital product creation - and to filter the viable and value-creating applications from the rest.

23 minute read

PPodcast

Podcast: The AI Logic And The Business Model Behind Virtual Fit

byBen Hanson
February 3, 2026
811 views

A strategic discussion about applying AI to one of fashion’s longest-standing technical challenges - and about testing the results through a business model that hits a lot of disruptive beats all at once.

7 minute read

FFashion Technology News

AI-Native Brands Are Inevitable, But Maybe Not In The Way You Think

byThe Interline
January 30, 2026
1.0K views

While AI has obliterated the bar to generating concepts and consumer-facing images, the AI-native brands that outlast the hype cycle will be those that take full advantage of a platform shift to build completely new routes to, and relationships with, consumers.

5 minute read

OOpinion

Fashion’s Most Underrated Opportunity Isn’t Technology. It’s Process.

byLiza Amlani X Raj Dhiman
January 30, 2026
838 views

As leading brands formalise process excellence, the next competitive edge will come from redesigning how we work — with technology cast as an enabler.

Artificial Intelligence

The Commodity Problem In Fashion Technology

Podcast: How Fashion And Beauty Show Up In AI Search

Virtual Try-On Hasn’t Met The Bar For Consumer Adoption. Can AI Push It Over?

Beyond AI Fatigue: Why AI Imagery & Video Is Essential to Creative Workflows

Podcast: A Case Study In Deeply-Considered AI Development At Brunello Cucinelli

An AI World Record, And War Hits Fashion’s Physical Inputs And Digital Infrastructure

We’re WAY Past The Watershed Moment For AI-Generated Visual Content

What Peak Shopping Seasons Teach Us About The Importance Of A Year-Round Transformation Strategy

The Trigger For Measuring AI’s Impact On Productivity In Fashion Could Be A Pricing Model Shift

A Silly Week Of Tech Hype Is Hiding Long-Tail Challenges Upstream

Practical & Producible – The Role Of Suppliers In Industrialising DPC & AI

Podcast: The AI Logic And The Business Model Behind Virtual Fit

AI-Native Brands Are Inevitable, But Maybe Not In The Way You Think

Fashion’s Most Underrated Opportunity Isn’t Technology. It’s Process.

Trimco Group and Zappar Partner to Bring Accessible QR Codes to the Apparel and Footwear Industry

VibeIQ — The Only AI Product Decision Platform Transforming the Pivotal Early Stages of Retail and Apparel Go-to-Market — Debuts in Europe

The Commodity Problem In Fashion Technology

Forget The Metaverse, The Future Web Is A Marketplace Of Tools And Capabilities

CLO Virtual Fashion announces SHIMA SEIKI Joins the CLO Ecosystem Partnership Program (EPP)

Podcast: The Push And Pull Of Tooling And Teaching For Design

Podcast: How Fashion And Beauty Show Up In AI Search

Podcast: A Case Study In Deeply-Considered AI Development At Brunello Cucinelli

Podcast: Why Supply Chains Matter More Than Ever

Ten Themes That Will Define The Fashion And Beauty Technology Agenda In 2026

Podcast: Making Sense Of The AI Shopping Journey

Fashion’s Coal Addiction Is Blocking The Very Innovations That Could Save It

The New Architecture of Beauty

Download: The Real-Time Roadmap

What Fashion And Beauty Can Teach One Another About Digital Transformation

The Untapped Potential Of Upstream AI

The AI Report 2025: Available Now