Fashion And Gaming – Brand Value And Brand Safety
Why the fashion industry is levelling up its game in the virtual world, and why it matters for real-world brand success.
AI Is Ready To Disrupt Digital Transformation
Brands have worked hard to replace physical processes with more efficient digital ones - especially in 2D and 3D design. Could Generative AI leapfrog it all?
Fashion Technology In 2024: The Insider Perspective
A C-Suite Guide to Navigating The New Year’s Digital Threads.
How Many Casualties Is Clothing Worth?
The only question that matters. And why visibility and collective action are the only solutions.
The Hype, Reality, And Success Of MVFW 2023
From awe to immersion, the idea of a real-time fashion week is still far beyond the reality. But what would success in this space actually look like, and how would fashion measure it?
Why Do Brands Care About Metaverse Fashion Weeks?
Colliding the concept of a fashion or beauty week with real-time environments and a panel of other technologies has delivered mixed results. But despite the high bar they need to clear to secure budget, brands keep coming back. Why?
The Aesthetics Of The Metaverse And Digital Fashion
What should an open-access fashion show look like in an industry where physical and digital are blurring? And is the vast possibility space presented by emerging technologies actually equating to artistic value and worthwhile user experiences?
MVFW 2023: Managing The Fallout
The dust has now settled after Metaverse Fashion Week ‘23. But the fallout could now be infringing on the very idea of real-time and digital fashion. What, exactly, went wrong? And where can a deeply conflicted idea go from here?
It’s Time To Talk About Fashion’s Digital Talent Gap
With fashion targeting universal DPC adoption, hybrid talent is in high demand and short supply. From educators to brands, the new, shared mandate is to grow the digital skills that will support fashion's future.
Is The Metaverse A Net Benefit For, Or A Distraction From, Sustainability?
Digital experiences offer an indirect way for brands to engage and educate consumers on sustainable shopping practices. But they could be pulling investment away from much-needed direct action.
Privacy And Trust As Brand Messaging
As fashion enters the Metaverse, brand reputations are becoming increasingly aligned with their attitudes and actions around data privacy.
The End Of Growth For The Gratification Economy?
Same-day delivery and deferred payments have spurred on business models that rely on impulse and instant gratification. But their shelf life could be limited.
Why the Fashion Industry Should Tighten its Belt on Cybersecurity
With every step towards end-to-end digitisation comes greater exposure to cybercrime. Is fashion taking the threat seriously enough?
The Complex Calculus Of Forging Past Fast Fashion
The fashion industry is about to cross a new Rubicon of choice and convenience. But that opportunity is also dragging a complicated, damaging legacy with it.