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Newsletter

Browsing Category

Opinion

43 posts

Opinion pieces from The Interline’s core staff and other contributors, which fall outside our editorial focus areas.

Read More
  • 4 minute read
MMaterial Innovation

Why Digital Materials Matter – And What’s Standing In Their Way

  • byBen Hanson
  • August 6, 2020
  • 6.1K views
Building a digital product creation workflow relies on digital materials that behave identically to their physical counterparts. The technologies are in place to make this happen, but as an industry we still need to slot the pieces together.
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  • 7 minute read
MManufacturing

From Push To Pull: How Technology Promises To Reverse The Flow Of Production

  • byMark Harrop
  • June 25, 2020
  • 7.8K views
The long-standing "push" model of apparel production could soon be replaced, at least in part, by an all-digital data-driven "pull". Here's how that could happen.
WhichPLM Advisory
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  • 4 minute read
OOpinion

The Digital Mall: Taking Harry Gordon Selfridge’s Vision to the Next Level

  • byDanny Laker
  • June 23, 2020
  • 6.4K views
Department stores have been destinations for more than a century. Reimagining them digitally won't be easy, but it could offer entirely new opportunities.
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  • 8 minute read
DDigital Product Creation

Facing Worlds, Part 2: Collaborations In The Time of COVID-19

  • byBen Hanson
  • June 9, 2020
  • 6.0K views
Animal Crossing has captured the attention of fashion brands, professionals, and gamers. Can that lightning-in-a-bottle success be turned into a successful marketing and sales channel?
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  • 5 minute read
FFashion Technology News

News Roundup – Week 14, May 2020

  • byThe Interline
  • June 5, 2020
  • 3.4K views
The Interline rounds up the most vital talking points from across the fashion tech landscape. This week: fashion faces a listening hurdle here on the ground, while 3D printed headwear goes off-world.
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  • 7 minute read
DDigital Product Creation

Facing Worlds: Understanding The Fashion / Gaming Crossover Channel

  • byBen Hanson
  • June 1, 2020
  • 8.2K views
Videogames offer a compelling crossover marketing channel for movies and music. Now fashion is taking tentative footsteps into the same space. This primer explains why.
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  • 7 minute read
OOpinion

COVID-19: Fashion’s Responsibility Reckoning

  • byBen Hanson
  • April 22, 2020
  • 4.7K views
The COVID-19 pandemic has turned over a rock and shown us that technology should be used to support a more equitable model for fashion - not as a crutch to bring the old ways back to life unaltered.
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  • 4 minute read
DDigital Product Creation

3D: Tomorrow’s Revolution, Today

  • byBen Hanson
  • April 7, 2020
  • 4.3K views
Fashion has no choice other than to finish its digital transformation. Now, with 3D, we look at how that's going to happen.
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  • 7 minute read
OOpinion

In a locked-down world, fashion needs to finish its digital transformation

  • byBen Hanson
  • March 19, 2020
  • 4.7K views
There's a good chance that "business as usual" is not coming back. Fashion has all the building blocks to prepare for the future. Now it needs to use them.
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  • 7 minute read
FFit And Body Data

Plus Size Fashion: the Shape of Fit to Come

  • byThe Interline
  • March 5, 2020
  • 3.3K views
Emma Hayes, womenswear customer fit expert and Founder of At Last, delves further into the industry’s issue with fit when it comes to plus size womenswear.
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  • 6 minute read
OOur Editorial

Cars To Consumer Technology – Everything Goes Luxe

  • byBen Hanson
  • February 28, 2020
  • 4.1K views
Luxury fashion has set the standard for offering the best. Now consumer technology is borrowing its playbook. Welcome to the age of luxury technology.
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  • 6 minute read
OOur Editorial

Luxury’s Next Evolutionary Step Will Come From Technology

  • byMark Harrop
  • February 27, 2020
  • 5.8K views
Luxury has already gone digital. Now AI offers the opportunity to work smarter, and to secure luxury brands' future as the brightest lights in fashion.
WhichPLM Advisory
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  • 6 minute read
OOpinion

Technical Innovation In Sportswear: The Controversy

  • byThe Interline
  • February 25, 2020
  • 12.7K views
Nike claims that the Vaporfly shoe allows runners to improve their times by up to 4% . Governing bodies are unhappy. Is technical innovation outpacing regulation?
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  • 7 minute read
OOpinion

Is Fashion Ready To Take Cybersecurity Seriously?

  • byBen Hanson
  • February 23, 2020
  • 7.1K views
Connected stores, smart factories, and constant consumer engagement - the attack vectors are all there. Is fashion ready to take cybersecurity seriously?

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