Technical Innovation In Sportswear: The Controversy
Nike claims that the Vaporfly shoe allows runners to improve their times by up to 4% . Governing bodies are unhappy. Is technical innovation outpacing regulation?
Free Postage: Fashion’s Big, Bad Idea
Free postage has become a trap from which many brands cannot break free without risking market share. It is right up there with the ‘free plastic carrier bag’ as one of retail’s big, bad ideas.
Retail Avatars: On The Face Of IT. Part One.
A digital avatar can currently tell you what a piece of clothing looks like on something your shape, but not on something that actually looks like you. What next?
Is Fashion Ready To Take Cybersecurity Seriously?
Connected stores, smart factories, and constant consumer engagement - the attack vectors are all there. Is fashion ready to take cybersecurity seriously?
Retail Avatars: On The Face Of IT. Part Two.
There will be a time when e-commerce avatars are fully customisable – probably sooner rather than later. How do we make sure consumers are comfortable with them?
Smart Cities Need Smart Retail: An Interview With SixSq
Online shopping behaviour is tracked and analysed, delivering a different experience to consumers. If high street stores want to compete, they need to be able to react in similar ways
The Future of Supply Chain Transparency
Why has fashion made so little progress towards supply chain transparency - despite having the tools to do better? IoT and Blockchain could change things.
WhichPLM Advisory
Amazon: What To Expect When Retail’s Loss Leader Gets Physical
Amazon Go previews the retail giant's concept of physical stores. But what about the Amazon retail business model? Loss-leading is about to get physical.