Ben Hanson, Author at The Interline

8 minute read

Facing Worlds, Part 2: Collaborations In The Time of COVID-19

byBen Hanson
June 9, 2020
6.0K views

Animal Crossing has captured the attention of fashion brands, professionals, and gamers. Can that lightning-in-a-bottle success be turned into a successful marketing and sales channel?

7 minute read

DDigital Product Creation

Facing Worlds: Understanding The Fashion / Gaming Crossover Channel

byBen Hanson
June 1, 2020
8.2K views

Videogames offer a compelling crossover marketing channel for movies and music. Now fashion is taking tentative footsteps into the same space. This primer explains why.

7 minute read

OOpinion

COVID-19: Fashion’s Responsibility Reckoning

byBen Hanson
April 22, 2020
4.6K views

The COVID-19 pandemic has turned over a rock and shown us that technology should be used to support a more equitable model for fashion - not as a crutch to bring the old ways back to life unaltered.

4 minute read

DDigital Product Creation

3D: Tomorrow’s Revolution, Today

byBen Hanson
April 7, 2020
4.2K views

Fashion has no choice other than to finish its digital transformation. Now, with 3D, we look at how that's going to happen.

7 minute read

OOpinion

In a locked-down world, fashion needs to finish its digital transformation

byBen Hanson
March 19, 2020
4.7K views

There's a good chance that "business as usual" is not coming back. Fashion has all the building blocks to prepare for the future. Now it needs to use them.

6 minute read

OOur Editorial

Cars To Consumer Technology – Everything Goes Luxe

byBen Hanson
February 28, 2020
4.1K views

Luxury fashion has set the standard for offering the best. Now consumer technology is borrowing its playbook. Welcome to the age of luxury technology.

7 minute read

OOpinion

Is Fashion Ready To Take Cybersecurity Seriously?

byBen Hanson
February 23, 2020
7.0K views

Connected stores, smart factories, and constant consumer engagement - the attack vectors are all there. Is fashion ready to take cybersecurity seriously?

6 minute read

eeCommerce

Amazon: What To Expect When Retail’s Loss Leader Gets Physical

byBen Hanson
February 18, 2020
7.9K views

Amazon Go previews the retail giant's concept of physical stores. But what about the Amazon retail business model? Loss-leading is about to get physical.