Free Postage: Fashion’s Big, Bad Idea
Free postage has become a trap from which many brands cannot break free without risking market share. It is right up there with the ‘free plastic carrier bag’ as one of retail’s big, bad ideas.
Retail Avatars: On The Face Of IT. Part One.
A digital avatar can currently tell you what a piece of clothing looks like on something your shape, but not on something that actually looks like you. What next?
Retail Avatars: On The Face Of IT. Part Two.
There will be a time when e-commerce avatars are fully customisable – probably sooner rather than later. How do we make sure consumers are comfortable with them?
