Interline Identities: Ian Ravenshaw Bland, CEO, SO REAL
We talk to SO REAL about how cross-industry innovation promises to help automate the creation of digital twins for fashion - at scale, and at speed.
Opening The Doors To Your Digital Library
In fashion's headlong rush forwards, the industry is failing to pay attention to its archival assets, and traditional 3D scanning won't solve the problem. But a different approach to creating digital twins could.
Virtual Photography: Bringing eCommerce To Life
The pandemic has pushed commercial photoshoots off the agenda, but the eCommerce explosion is demanding more product images than ever. Discover how virtual photography could solve that immediate challenge and transform the way fashion thinks about visual assets in the longer term.
How Flexible Digital Design & Development Can Help You Cope With Disruption
In the last quarter of 2020, remote working is now firmly entrenched. But creative tools and static processes could be making it more restrictive than it needs to be.
Push Performance Without Pushing The Planet
Combined, digital materials and machine learning could offer a route to more sustainable research and development. Provided the playing field is kept even.
Creating Digital Materials With Designers In Mind
Digital materials are essential to digital product creation, which means it's vital they're built with creative designers in mind. But what does that actually mean?
Are Digital Materials Headed For Their Own Streaming Wars?
As the popularity of digital materials explodes, competing commercial interests could get in the way of realising their true benefits. This article considers a different, more democratic approach to digitisation.
Why Digital Materials Matter – And What’s Standing In Their Way
Building a digital product creation workflow relies on digital materials that behave identically to their physical counterparts. The technologies are in place to make this happen, but as an industry we still need to slot the pieces together.
PLM & Fashion’s Future Demand Model
Prasham Kamdar, Managing Partner of Ptex Solutions, discusses the future of fashion’s traditional supply-chain model and how PLM solutions can (and will) adapt.
Interline Identities: Pierre Maheut, Head of Special Projects, 3D & Immersive, Adobe
After our April - May focus on 3D, the conversation has advanced for several brands and retailers. Beyond 3D modelling we enter the domain of digital materials, where standardisation and interoperability are the hottest topics.
Facing Worlds, Part 2: Collaborations In The Time of COVID-19
Animal Crossing has captured the attention of fashion brands, professionals, and gamers. Can that lightning-in-a-bottle success be turned into a successful marketing and sales channel?
Going 3D, Part 5: Making It Real
The end of our examination of all things 3D, this summary sets out some practical steps you can take to realise your 3D ambitions.
WhichPLM Advisory
Facing Worlds: Understanding The Fashion / Gaming Crossover Channel
Videogames offer a compelling crossover marketing channel for movies and music. Now fashion is taking tentative footsteps into the same space. This primer explains why.
Overcoming The Crisis With A 3D-Centred Strategy
The Embodee team talks about overcoming the skills gap, the technology gap, and the content gap - all of which stand between brands and a 3D-centric future.