Sourcing And Supply Chain

Extreme, unpredictable weather is becoming the norm, creating spikes in consumer demand that forecasting and long product lifecycles can’t touch. Will this help drive much-needed change faster than regulations are able to?

Consumer appetite for sustainable fashion is growing, but it’s not growing quickly enough. Brands and retailers, already wrestling to unpick their supply chains, could now be asked to pick up the yoke of pre-consumer interventions at both the practical and behavioural levels.