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Tariff Uncertainties Spotlight The Importance Of Upstream Flexibility, and Beauty Aims to Prove Product Claims with AI

US brands are preparing for possible changes in their supply chains thanks to a revolving-door series of threats relating to new (or more stringent) import tariffs under the second Trump regime. And with applications for both brands and consumers, the beauty sector is making a notable bet on virtual try-on for skin care.
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How Hands-Off Moderation Could Change Social Marketing And Selling, And Why Traceability Has To Be Hands-On

If Meta is the bellwether, then the future of social channels is hands-off, community-first moderation. What does this mean for social engagement, selling, and brand safety? And evidence continues to mount that direct observation and first-party data are the only viable methods of achieving traceability and transparency.