Why Fawning AI Could Become A Problem For Fashion And Beauty
OpenAI’s rollback of a too-affirming update invites a quieter question: what happens if retail AI starts to flatter before it informs?
From Seed to Serum – Why The Transparency Conversation In Beauty Differs From Fashion
In beauty, consumers care deeply about what’s in the products they put on their skin. Now, they want to know where those ingredients come from and why that matters. From seed sourcing to blockchain tracking, beauty brands are using transparency tech to turn provenance into trust.
In The Aftershock Of The NFT Collapse, Fashion Has A Lot To Discover About Digital Ownership
As a new lawsuit looms over Nike’s shuttered NFT initiatives , we’ve reached a fork in the road between the way people assumed digital products and ownership would pan out, and the commercial and cultural reality. And luckily the way forward looks clearer than ever.
Fashion & Beauty Need To Be Ready For The Internet’s New Front Door
We’ve documented how AI is reshaping product discovery. But what if that was just the beginning? With emerging signs OpenAI is eyeing social and shopping in addition to deepening search, the company isn’t just adding new tools to the stack, it may be laying the groundwork for an entirely new closed loop, one that could reroute the entire consumer journey.
Circular Fashion – From Environmental Imperative To Practical Necessity
As fashion weathers rising tariffs, strained supply chains, and a cost-of-living crisis, circularity could become less of a compliance exercise, and more of a practical adjustment to a market where newness is on the decline.
The Last Mile At Risk: Why Innovation Alone Can’t Save Delivery
The tools to transform last-mile delivery are ready, but the economic ground beneath them is shifting fast.
Tariff Reversals, Trade Chaos, And The Cost To Fashion
In a trade environment where tariffs can be imposed, reversed, or escalated in a matter of hours, long-term planning becomes impossible. What’s unfolding isn’t industrial policy, it’s economic whiplash.
Earthsuits: Survival And Style on a Changing Planet Earth
From the crucible of the space race to the necessity of climate adaptation, what fashion can take away from past and present moments of fear, optimism, necessity, and invention.
AI, Ownership And The Legality Of Generative Inspiration
A new study suggests what many suspected: generative AI doesn’t just learn style—it remembers substance. Now, with lawsuits from the New York Times and acclaimed authors moving forward, the legal system is catching up. And for fashion—an industry built on inspiration—the question is no longer if AI poses a risk, but when.
Roblox, Google Ads, Gen Z And The New Marketing Metrics
Fashion has had a crossover opportunity in videogames for a while, but new metrics for engagement and reward are promising to put more quantifiable numbers next to the potential.
Does Fashion Want To Wade Into The AI Copyright Battle?
Image generation has taken a leap forwards at the same time its chains have been loosened. As the biggest models get easier to use, better, and less restricted, will a point come where fashion has the appetite for action?
Why Is It So Hard To Find Clothes To Fit?
For decades, clothing sizes have been based on outdated body data, creating fit issues for most women. Tanya Dove’s research examines how these flawed standards persist and explores what can be done to improve garment sizing for a more accurate fit.
The AI Photoshoot Era Is Here. What Happens To Fashion’s Quieter Creatives?
Fashion’s most glamorous, outward-facing roles are dominating discussions about AI-driven job displacement and the future of compensation, but behind-the-scenes creatives are perhaps more at risk as businesses prioritise cost-cutting, creative control, and speed. And what this means for the acquisition of skills in the future is unclear.
How DPC And AI Could Combine To Advance Digital Transformation
With digital product creation anchored in streamlining creative work, and AI at the top of the investment pile thanks to its promise of radical automation, the two segments seem set to converge. What's likely to happen, fashion-wide, when they do?