How brands, competitors, and tech companies collaborated to define a digital, sustainable path for the water sport industry, and what this pioneering sector can teach us about effective communication of sustainability initiatives.
We talk to the Founder & CEO of Suuchi Inc. about how their belief that the right approach to sustainability should encompass transparency, traceability, and collaboration throughout the supply chain.
The focus in reducing fashion’s outsize environmental footprint is primarily downstream, but an alarming amount of fabric is also discarded during the design and development process. How can fashion rethink what constitutes waste?
With the industry - and the world - moving inexorably in the right direction towards using cleaner, more renewable energy, fashion is simultaneously clouding the road to responsible use of AI.
In the wake of historic industry disruption, fashion’s major events have emerged bigger and bolder than ever - as well as enhancing their relevance by expanding their digital footprint.
We talk to the Co-Founder & CEO of Made2flow about accelerating decarbonisation in the fashion industry through accurate, granular impact measurement at the material level.
Fashion has focused on digitalising the pre-consumer journey of garments, but at and beyond the point of sale, product passports and other methods of connectivity can offer a way to engage and educate consumers ahead of tightening regulations.
After making its way, subtly, into almost every part of day-to-day software, how long will it be until AI makes the same quiet-then-sudden inroads into wearables and fashion?
Fashion has made some big swings, and some bold commitments, towards reducing its environmental impact. But supply chain workers are being routinely left out of sustainability strategies. Why does the industry seem to care so much more about materials than it does about the plight of garment workers?
We talk to Co-Founder of ettos, Adriana Batty, about Digital Product Passports (DPPs), mapping supply chains back to fibre sources, and how centralising the product journey in a shared platform can change the way fashion brand make the most meaningful decisions.
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