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  • 2 minute read
RRetail

Help Map the State of Product Testing in 2025/26

As we navigate a historically unpredictable holiday shopping season, there has never been a stronger mandate to build an advance understanding of how products will perform. Join a survey to share your perspective on the present and the future of product testing.
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  • 22 minute read
PPodcast

Podcast: Making Sense Of The AI Shopping Journey

Consumers are surrounded by chatboxes, all promising proactive, personalised advice on what to buy, and where. But it’s unclear how general purpose AI models really “shop,” how they gather data about products, and how much they really understand user intent. I talk to Maria Belousova, CTO at Daydream, about the technical and cultural components of teaching AI the vocabulary of fashion.
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  • 21 minute read
PPodcast

Podcast: What’s The Actual Opportunity For Fashion In Gaming?

We take it as read that fashion and gaming are growing closer together, but what’s the quantifiable value of branded experiences and where do they sit on balance sheets? What’s the outlook for selling cosmetic items? And what does it mean for tightly-controlled brand narratives to live alongside user-generated content?