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  • 10 minute read
AArtificial Intelligence

Generative AI Is Here – Now Where Is It Taking Fashion?

In record time, a tranche of technology has matured enough to challenge the core principles of copyright and the essence of human creativity at the same time. How did generative AI create so much upheaval so quickly? And is it going to change anything fundamental about how digital workflows operate in fashion?
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  • 8 minute read
MMetaverse

The Bumpy Road To Tomorrow

The Metaverse label is forging a difficult legacy, but the long-term potential of the technology underneath is difficult for brands to ignore. Optimist or sceptic, there are also pragmatic ways to partition off the parts of the future that are practical today.
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  • 6 minute read
MMetaverse

Beyond The Metaverse: Shopping In The Alternative Reality

Digital fashion and NFTs have been grabbing headlines, but fashion's involvement in interactive experiences - in video gaming and beyond - goes even deeper than the Metaverse. Community-integrated commerce, virtual brand experiences, and direct-to-avatar economy; we explore fashion's interactive future.
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  • 2 minute read
DDigital Product Creation

Podcast: Championing Change

We talk to New Balance's VP of Design, and Kalypso's Digital Product Creation & Transformation Lead, about the evolution of digital assets and workflows - from virtual samples to the metaverse - and whether DPC can serve as a model for other technology-driven change.