Pursuing Excellence Through 3D At ThruDark
How a performance-first brand is approaching the potential of digital product creation from first principles, putting product innovation first.
Podcast: The Push And Pull Of Tooling And Teaching For Design
From building repeatable systems to constantly updating their pipelines, seasoned and incoming designers are both working at the bleeding edge. What are they finding there? And what does it mean for the future of hybrid skills, and the balance between 3D and AI?
(Re)defining DPC with Takayuki Kato of YKK
YKK’s Vice President, Global Marketing Group, Business Strategy Division, on expanding 3D and DPC as a sustainability-driven, ecosystem-wide evolution that embeds trims seamlessly into connected digital workflows rather than treating them as an afterthought.
(Re)defining DPC with Kara Van Malssen of AVP
AVP’s Partner & MD on recalibration, ROI and the evolving role of DAM in 3D ecosystems.
In London, CLO Recommits To Connecting The DPC Dots
Last month, the 3D leader set out to rally the creator community and the real-time partner ecosystem to reaffirm a vision to bridge longstanding gaps in digital product creation workflows.
The Next Frontier For Digital Product Creation: Patternmaking With AI Assistance
As AI patternmaking becomes a larger fixture in digital workflows, both in standalone solutions and as an added capability of existing 3D tools, specialists have a new opportunity to direct the next turn in the digitisation of their craft.
(Re)defining DPC with Chad Malley of Hyland
Hyland’s Global Director of Digital Asset Management Practice on crossing the gap between 3D, DPC and the wider tech estate.
(Re)defining DPC with Greg Hanson of Browzwear
Browzwear’s CEO on why the future of 3D isn’t about scaling up or scaling back, but demanding higher performance from digital product creation.
What Peak Shopping Seasons Teach Us About The Importance Of A Year-Round Transformation Strategy
In the moment, seasonal retail events visibly stress-test frontend technology and fulfilment infrastructure. But predictable peaks in output also spotlight just how much of fashion’s deeper outcomes is determined by the successful digital transformation and tight integration of the rest of the product and brand journey.
When You Have A 3D Hammer, Everything Looks Like A 3D Nail
For the core promise of digital product creation to really take root in the extended user community for design and development, different fashion segments need to be willing to interrogate themselves and understand where 3D remains the best tool for the task at hand, and where standalone AI or AI / 3D hybrid workflows might make more sense.
(Re)defining DPC with Joshua Young of Kalypso
Kalypso’s Retail Industry Lead on why digital product creation only scales when it’s defined as a business model shift, not a technology rollout.
Using Virtual Reality To Wedge Open The Shrinking Window For Creative Expression In 3D
Digital product creation – and especially the drive to create complete digital twins – thrives on being a data-driven exercise from the outset. But by bringing the demands of engineering forwards to where they meet the earliest stages of design, has DPC started to impose on free creativity? And could working in VR restore some of that spatial intuition and freedom of expression?
The Mounting Evidence For Elastic, End-To-End 3D In Team Sports
Despite the progress made in discrete use cases, digital product creation is still a measurable distance from its end-to-end north star. But one market segment - team sports and customisable products - could prove to be a lighthouse for how a single asset and a single platform can unite brands, consumers, and manufacturers of all sizes around a single 3D reference frame.
(Re)defining DPC with Mr. Mitsuhiro Shima of Shima Seiki
SHIMA SEIKI’s President on redefining DPC from the factory floor up — and why grounding 3D in yarn, machines, and producible reality is essential to scaling its impact across the fashion supply chain.