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Using Virtual Reality To Wedge Open The Shrinking Window For Creative Expression In 3D

Digital product creation – and especially the drive to create complete digital twins – thrives on being a data-driven exercise from the outset. But by bringing the demands of engineering forwards to where they meet the earliest stages of design, has DPC started to impose on free creativity? And could working in VR restore some of that spatial intuition and freedom of expression?
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The Mounting Evidence For Elastic, End-To-End 3D In Team Sports

Despite the progress made in discrete use cases, digital product creation is still a measurable distance from its end-to-end north star. But one market segment - team sports and customisable products - could prove to be a lighthouse for how a single asset and a single platform can unite brands, consumers, and manufacturers of all sizes around a single 3D reference frame.
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DPC Report 2026: Behind The Brushstrokes

We quiz makeup artist Jack Oliver, who sits on the British Beauty Council, on their inspirations, their workflows, and their pipeline to provide behind the scenes insights into one of our two cover designs for this year's DPC Report.