Digital Product Creation

Digital product creation represents a fundamental change to the fabric of fashion. We talk to one of the key minds behind Stitch about why the industry needs change on this scale, and why technology is vital to delivering it.

Digital product creation in fashion has been focused on visualising products rather than defining them. But as the demand for end-to-end digital workflows increases, the idea of a "digital twin" could be redefined.

3D has a long legacy in fashion, but now that the industry is incorporating digital tools and all-digital workflows into its technology ecosystem, the time has come to evolve towards more comprehensive digital product creation. We talk to Mark Harrop about how long-established ideas are now translating into wide-scale adoption.

As both a solution to fashion's short-term challenges, and an unlock for its future, digital assets are a top priority. But how can the industry bridge non-real garments and real models - at speed, and at scale?