The End of Impulse Buying: Tech’s Impact on Underconsumption Core
The role technology could play in de-influencing, underconsumption, and the ability of brands to respond.
Smaller Brands Seize The Moment and AI-Powered Surveillance Pricing Gets Scrutinised
Amidst fashion’s luxury downturn, smaller fashion businesses are gaining a competitive foothold through technology. Meanwhile, the future of AI and its deployment in areas such as demand-driven ‘surge’ pricing hangs in the balance.
Podcast: Talking AR Virtual Try-On With ZERO10
The Interline hosted the Chief Product Officer at ZERO10 to discuss the wider fashion market’s readiness for AR, what consumers actually want from the technology, what the company believes AI will do for the broader fashion industry - and more.
Rethinking Retail Planning: How Automation is Augmenting Outdated Processes
As brands navigate the intricacies of managing inventory, predicting trends, and meeting consumer demands, automation tools can be used to optimise planning processes for enhanced efficiency and accuracy - as well as creating a competitive edge in the world of fashion retail.
2023: The Fashion Technology Rearview
As the year winds to a close, The Interline team reflects on the stories from our writers and partners that defined each of the last twelve months - and revisits the year’s top topics - based on readership numbers - with the benefit of hindsight.
Global Growth In Uncertain Times: Boohoo’s Wholesale Technology Journey
How technology helped give one of fashion’s most recognisable names a new avenue for growth in a difficult retail environment.
How Reputations Are Built And Reinforced In Fashion
New data suggests a strong link between brand reputation and brand value, but there’s a lot to learn from how different industry giants trade on that cultural currency - and what it can protect them against.
Testing Matters: How Product Creators And Customer Communities Build Hero Products
Surrounded by unpredictability, brands should look to unite product creators and consumer communities to build confidence in what they bring to market.
Creative And Commercial In Harmony: Helping Both Sides Speak The Same Language
When different departments don’t share priorities and perspectives, how can they get on the same page?
Connectivity At The Core: Why Fashion Needs Foundational Change
Is fashion ready for a foundational change? Find out how PlatformE is tackling overproduction and wastage in the industry, and working to revolutionise product design and development.
PlatformE
Podcast: The Tech And The Economics Behind The Fashion Rental Business
From bi-directional logistics to brand diversity and data-driven consumer experience, the way the rental business has embraced technology has a lot to teach fashion overall.
Brand Engagement: Why Demand For Personal Connection Is Rising
Discover how personalisation can benefit fashion brands and how technology and authenticity can help build lasting relationships with customers.
Introducing The Tech Hub: Find Your Fashion Technology Fit
Fashion technology solutions are more diverse, more capable, and more accessible than ever. But when there's something for everyone, how do you find the right fit for you?
Podcast: Sneakers, Sustainability & The Secondary Market
The Interline talks to the CEO of The Edit LDN about why technology is underpinning the secondary market for high end streetwear and sneakers - and why circular resale platforms could be a proving ground for fashion's wider digital transformation.