Fashion Technology In 2024: The Insider Perspective
A C-Suite Guide to Navigating The New Year’s Digital Threads.
L’Occitane en Provence is Launching a Brand-New Holiday Virtual Store That Is All About Engagement
The holiday chalet, developed by Emperia, is packed with product interaction, reflecting holiday joy and the spirit of sharing and gifting.
The Pivot – How The Metaverse Is Adapting To Us Not Being There
In this opinion piece, Kelly Vero dives into the decline of interest in the metaverse, and puts forward her take on why the vision isn’t dead, but is just changing and adapting to our current reality.
A Win-Win Relationship? Exploring Fashion’s Tech Incubator and Accelerator Takeover
When it comes to building the future of fashion, incubators and accelerators are increasingly defining the direction of innovation. Does that work for everyone?
From AI To VR: The Tech Titans Defining Fashion’s Future
Two of the world’s biggest companies are set to redefine the possibilities of AI and AR/VR. How will their approach to different audiences affect fashion?
Metaverse May: Separating Potential From Reality
The Interline set out to decode where and why the idea of real-time, immersive fashion events has faltered. In the process, our four investigators found a metaverse made up of a conflicted clash of inclusivity and high barriers to entry, low audience numbers and continued brand investment, and artistic ambition and crude creative toolsets.
The Hype, Reality, And Success Of MVFW 2023
From awe to immersion, the idea of a real-time fashion week is still far beyond the reality. But what would success in this space actually look like, and how would fashion measure it?
Why Do Brands Care About Metaverse Fashion Weeks?
Colliding the concept of a fashion or beauty week with real-time environments and a panel of other technologies has delivered mixed results. But despite the high bar they need to clear to secure budget, brands keep coming back. Why?
The Aesthetics Of The Metaverse And Digital Fashion
What should an open-access fashion show look like in an industry where physical and digital are blurring? And is the vast possibility space presented by emerging technologies actually equating to artistic value and worthwhile user experiences?
MVFW 2023: Managing The Fallout
The dust has now settled after Metaverse Fashion Week ‘23. But the fallout could now be infringing on the very idea of real-time and digital fashion. What, exactly, went wrong? And where can a deeply conflicted idea go from here?
Chaos To Control: Strategies For Success In An Evolving Fashion Landscape
From the interrelationship of speed and resilience, to the risks of AI, we pick the top three cross-industry trends from McKinsey's State of Organizations 2023 report and consider how they might manifest in fashion’s near-term future.
Introducing The Tech Hub: Find Your Fashion Technology Fit
Fashion technology solutions are more diverse, more capable, and more accessible than ever. But when there's something for everyone, how do you find the right fit for you?
The Metaverse Is On The Move. Should Brands Still Follow?
With no fixed definition, and goalposts that are forever shifting, the metaverse is a moving target. But is it one worth fashion trying to hit?
Harmonising The Human And The High-Tech: This Week In Fashion Technology
With brands on the hunt for new ways to engage and delight consumers, two different approaches to product exploration and discovery present the possible faces of the future of fashion retail.