Archive

Image generation has taken a leap forwards at the same time its chains have been loosened. As the biggest models get easier to use, better, and less restricted, will a point come where fashion has the appetite for action?

Fashion’s most glamorous, outward-facing roles are dominating discussions about AI-driven job displacement and the future of compensation, but behind-the-scenes creatives are perhaps more at risk as businesses prioritise cost-cutting, creative control, and speed. And what this means for the acquisition of skills in the future is unclear.

AI has long been a tool for refining personalisation, helping consumers discover and select products more easily. But as autonomous agents and hyper-realistic avatars take the next step - making purchases on behalf of shoppers - we may be moving toward a future where decisions are made for us, not by us. If this trajectory continues, will AI-powered retail enhance convenience, or simply redefine what it means to shop in the first place?