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  • 5 minute read
FFashion Technology News

Fashion & Beauty Need To Be Ready For The Internet’s New Front Door

We’ve documented how AI is reshaping product discovery. But what if that was just the beginning? With emerging signs OpenAI is eyeing social and shopping in addition to deepening search, the company isn’t just adding new tools to the stack, it may be laying the groundwork for an entirely new closed loop, one that could reroute the entire consumer journey.
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  • 5 minute read
FFashion Technology News

AI, Ownership And The Legality Of Generative Inspiration

A new study suggests what many suspected: generative AI doesn’t just learn style—it remembers substance. Now, with lawsuits from the New York Times and acclaimed authors moving forward, the legal system is catching up. And for fashion—an industry built on inspiration—the question is no longer if AI poses a risk, but when.
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  • 6 minute read
FFit And Body Data

Why Is It So Hard To Find Clothes To Fit?

For decades, clothing sizes have been based on outdated body data, creating fit issues for most women. Tanya Dove’s research examines how these flawed standards persist and explores what can be done to improve garment sizing for a more accurate fit.
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  • 9 minute read
FFashion Technology News

The AI Photoshoot Era Is Here. What Happens To Fashion’s Quieter Creatives?

Fashion’s most glamorous, outward-facing roles are dominating discussions about AI-driven job displacement and the future of compensation, but behind-the-scenes creatives are perhaps more at risk as businesses prioritise cost-cutting, creative control, and speed. And what this means for the acquisition of skills in the future is unclear.