Dakota Murphey is based in the UK. She has more than ten years' experience in eCommerce, Digital Trends, Branding, New Technologies and Company Growth. She contributes to a number of authoritative online resources and enjoys supporting fashion businesses and other enterprising individuals to promote their products and USPs.
Brands today have a golden opportunity to leverage technology to personalise campaigns, promote brand values, and optimise e-commerce sales conversions.
As brands navigate the intricacies of managing inventory, predicting trends, and meeting consumer demands, automation tools can be used to optimise planning processes for enhanced efficiency and accuracy - as well as creating a competitive edge in the world of fashion retail.
How a shift in consumer attitudes, combined with deeper and broader adoption of technology, could help move the needle away from one of fashion’s most problematic business models.
Artificial intelligence has the ability to completely transform digital marketing - as long as it’s incorporated into digital strategies thoughtfully and ethically, with humanity in mind.
Fashion brands are using innovative digital marketing strategies to create immersive experiences that transcend channels. Are these strategies working to build connections, drive engagement, and improve conversions?
From adding service layers to garments, to building entirely new channels between brands and consumers, wearable fashion technology will see renewed interest in 2023.