From Counterfeits To Tariffs: Fashion’s Supply Chain Under Strain
A landmark judgement for luxury lands in the same week as deepening trade turbulence surfaces in Vietnam and Haiti.
OpenAI’s Initial Success With A Social AI Video App Demands Some Introspection From Fashion And Beauty
The fact that a new generative video platform from a major AI lab is an IP free-for-all should surprise nobody. The fact that it seems to be overcoming cultural inertia, and that it brings day-one tools for users to model themselves and their friends, asks some more unexpected questions.
Putting Cotton’s Value Chain In Focus
From innovation to sustainability to digital design, cotton’s journey connects the entire industry. A new content channel from CottonWorks highlights how those connections are defining the fabric of fashion today.
Could Software Systems Be Behind A Take-Off Moment For The Secondary Beauty Market?
Cultural momentum has carried the beauty resale story for a decade with no serious adoption, but technology is fast becoming the real hinge point that promises to make the category safe and therefore reinforce the commercial and cultural arguments in its favour.
Why Upstream Specialists Will Be Essential For Distinguishing Quality From Quantity In AI Outputs
According to the World Trade Organisation, AI could massively scale-up global trade in goods and services within fifteen years. But these results would come from discerning the difference between the volume of ‘work’ generated and the actual utility of it - a skillset that lies largely outside consumption markets.
Does Fashion’s Continued Reliance On Fossil Fuels Make It More Fragile?
New investigations into the industry’s upstream energy mix - in synthetic fibres and production - remind us that fossil fuels are not just a blindspot in disclosure, but also a potential point of failure.
If Influencer Marketing And Machines Communicate And Sell Fashion Best, What’s The Outlook For Brand Trust?
Influencer shops, AI concierges, and machine-made campaigns all point to a further decentralisation of selling power in fashion. But without a human as the lynchpin, how will markets decide where to assign trust?
This Week: Invisible Standards, Visible Tech
On the two poles of development, Google is writing the standards for AI transactions while Meta is unveiling the devices that might carry AI into daily life.
Breaking Down Barriers In Fashion
Lectra discusses how siloed systems create setbacks, and the value of integrated data flows.
The New Architecture of Beauty
The growing web of collaborations - from Nvidia with L’Oréal to Microsoft with Estée Lauder - reveals how tech now underpins the way beauty, plans, markets, and delivers.
Generating Is One Thing, Fixing And Implementing Is Another
Although they’re concentrated in the coding domain for now, the rise of the “AI cleanup specialist” is a reminder that generative AI can bring ideas to life, but actually implementing them demands expertise.
What A New Proposal For AI Content Licensing Might Mean For Fashion And Beauty
A new proposed standard for content licensing for AI training and inference, put forward by the publishing sector, could offer a template for beauty and fashion to follow.
The New Arms Race in Lab Testing And Compliance
Navigating Regulatory Compliance with Digital Tools.
Efficiency VS Ethics In Consumer-Facing AI Campaigns
The use of AI in campaign and editorial imagery keeps landing in that space between workflow efficiency and cultural resistance, and the reaction is anything but straightforward.