Archive Archives

8 minute read

The Trigger For Measuring AI’s Impact On Productivity In Fashion Could Be A Pricing Model Shift

byThe Interline
February 20, 2026
1.0K views

After years of nebulous promises around efficiency and productivity, AI ROI analysis could be about to catalyse a change in software licensing and pricing. And marketplace consolidation in second-hand goods transfers more control, through gross merchandise volume, of brand stories to big tech actors.

7 minute read

PPLM

Showing the Way: How Workwear Outfitters Built An Eleven-Brand Digital Backbone

byThe Interline X DeSL
February 20, 2026
1.2K views

Too often framed as being fundamentally different from fashion, the workwear sector’s leaders are demonstrating how a single source of truth can transform complex, multi-brand operations in even the most demanding environments.

12 minute read

IInterviews

(Re)defining DPC with Joshua Young of Kalypso

byThe Interline
February 18, 2026
689 views

Kalypso’s Retail Industry Lead on why digital product creation only scales when it’s defined as a business model shift, not a technology rollout.

30 minute read

PPodcast

Podcast: Digital Maturity In The Extended Supply Chain

byBen Hanson
February 17, 2026
901 views

The success of any comprehensive transformation initiative hinges not just on uptake on the brand side, but on the existence of class-leading capabilities upstream. But what does it look like for a leading supplier to build technology maturity that matches or exceeds the innovation its customers are pursuing?

11 minute read

FFashion Technology News

Is Selling Software Still A Stable Business?

byThe Interline
February 13, 2026
917 views

It’s no secret that AI is in almost every software product for fashion and beauty today, but how well-integrated is it really? And with “AI burnout” emerging and tech stocks suffering a sell-off prompted by semantic interfaces challenging SaaS, the business of making and selling software is facing a cloudy horizon.

11 minute read

DDigital Product Creation

Using Virtual Reality To Wedge Open The Shrinking Window For Creative Expression In 3D

byHolly New
February 12, 2026
720 views

Digital product creation – and especially the drive to create complete digital twins – thrives on being a data-driven exercise from the outset. But by bringing the demands of engineering forwards to where they meet the earliest stages of design, has DPC started to impose on free creativity? And could working in VR restore some of that spatial intuition and freedom of expression?

8 minute read

DDigital Product Creation

The Mounting Evidence For Elastic, End-To-End 3D In Team Sports

byThe Interline X Embodee
February 11, 2026
748 views

Despite the progress made in discrete use cases, digital product creation is still a measurable distance from its end-to-end north star. But one market segment - team sports and customisable products - could prove to be a lighthouse for how a single asset and a single platform can unite brands, consumers, and manufacturers of all sizes around a single 3D reference frame.

29 minute read

PPodcast

Podcast: The Deepening Impact Of Digital Asset Management

byBen Hanson
February 10, 2026
769 views

A fundamental change in the definition of an “asset” - from a fixed form to a living object - and a userbase shift towards product creation teams combine to make DAM one of the most interesting and under-discussed cogs in the product journey.

7 minute read

SSustainability And Circularity

Water Is Fashion’s Blind Spot. That Is Now a Business Risk

byAmira Jehia
February 9, 2026
836 views

As water scarcity accelerates across global fashion supply chains, sustainability claims are colliding with a much harsher reality on the ground - and translating into measurable business continuity risk.

9 minute read

FFashion Technology News

A Silly Week Of Tech Hype Is Hiding Long-Tail Challenges Upstream

byThe Interline
February 6, 2026
853 views

Data centres in space, chatbots gone wild on dedicated AI-only forums, and new model demos stuffed with painfully familiar spreadsheets all provide comic relief, but behind the scenes there’s nothing funny about the scale of fashion’s systemic supply chain failures.

7 minute read

IInterviews

(Re)defining DPC with Mr. Mitsuhiro Shima of Shima Seiki

byThe Interline
February 5, 2026
738 views

SHIMA SEIKI’s President on redefining DPC from the factory floor up — and why grounding 3D in yarn, machines, and producible reality is essential to scaling its impact across the fashion supply chain.

7 minute read

DDigital Product Creation

Practical & Producible – The Role Of Suppliers In Industrialising DPC & AI

byElly Cheng
February 4, 2026
500 views

With more digital talent and strategic vision residing upstream than ever, suppliers are in the unique position of being able to understand what brands are actually trying to accomplish with digital product creation - and to filter the viable and value-creating applications from the rest.

23 minute read

PPodcast

Podcast: The AI Logic And The Business Model Behind Virtual Fit

byBen Hanson
February 3, 2026
781 views

A strategic discussion about applying AI to one of fashion’s longest-standing technical challenges - and about testing the results through a business model that hits a lot of disruptive beats all at once.

7 minute read

FFashion Technology News

AI-Native Brands Are Inevitable, But Maybe Not In The Way You Think

byThe Interline
January 30, 2026
988 views

While AI has obliterated the bar to generating concepts and consumer-facing images, the AI-native brands that outlast the hype cycle will be those that take full advantage of a platform shift to build completely new routes to, and relationships with, consumers.