How AI Is Enhancing Digital Marketing Efforts
Artificial intelligence has the ability to completely transform digital marketing - as long as it’s incorporated into digital strategies thoughtfully and ethically, with humanity in mind.
Conversations: Francois Gonnot, Product Marketing Director, Lectra
Francois Gonnot, Product Marketing Director shares how Lectra's solutions are evolving to meet the demands of the fashion industry's digital transformation and sustainability goals.
Sharing The Product Journey
From spotlighting shared value to creating entirely new value propositions that transcend traditional channels, fashion brands have more stories to tell - and more ways to tell them - than ever. But every chapter of the brand and product journey will need to be backed up by data for audiences to buy in.
The Recycling Ruse, Take-Back Tricks, and Trust Versus Traceability
A brighter spotlight being shone on recycling and take-back programmes reveals just how much of the product journey - first and second hand - still runs on trust rather than tech-driven traceability and transparency.
Conversations: Prasham Kamdar, Founder & Managing Partner, Ptex Solutions
We talk to Ptex Solution’s Founder & MD about how PLM has evolved beyond process improvement to enable large-scale digital transformation, and how expert advisory services can help fashion businesses stay ahead of the curve.
Podcast: The Tech And The Economics Behind The Fashion Rental Business
From bi-directional logistics to brand diversity and data-driven consumer experience, the way the rental business has embraced technology has a lot to teach fashion overall.
How Can Brands Power Through The Recession With The Help Of AI And Data Analytics?
Uncertainty and hesitation are currently influencing how fashion organisations go to market, with a lot of planning being based on intuition rather than insight. Discover how data science and AI can help orient your brand and power smart decision-making in a historically difficult climate.
Logistics Automation: How Fast Is Fast Enough?
Across the logistics and fulfilment landscape, how is the rise of automation transforming product delivery and driving industry-wide transformation? The first in a new two-part series.
This Barbie Is Another Teachable Moment For Fashion Forecasting
Barbie mania is a case study in evolving empowerment, peak marketing, and the inflexibility of forecasting and merchandising.
Using Data To Engineer A New Edge In Footwear Sustainability And Success
Digitalization can revolutionize the footwear industry, making it more sustainable and efficient, without compromising on fit, performance, or innovation.
Conversations: Stacey Charbin, CMO, Centric Software
By bringing many teams together to collaborate, innovate, and make strategic decisions, PLM streamlines end-to-end processes and reduces costs and time to market. Centric PLM® continues to innovate with market needs, including sustainability programs, digital product creation using 3D viewing capabilities, product portfolio management, and more.
The Interline’s Inaugural Sustainability Report – Coming September 2023
A new downloadable report analysing fashion’s progress on vital environmental and ethical challenges, and demonstrating practical solutions - releasing later this summer.
The Key To Sustainability Efforts, Material Optimization, And Staying Ahead Of The Curve
Digitalisation enables fashion companies to identify areas of improvement by connecting the production line to a performance dashboard to increase agility and optimise material waste.
Smart Tech At Première Vision Paris: The Summary
A new hub for Smart Tech, and a new series of panel discussions put fashion technology front and centre at PV Paris this summer.