The Untapped Potential Of Upstream AI
While fashion has focused on applying AI around the product, there’s a wider horizon of possibility in employing AI to redesign the most fundamental parts of the product itself.
The Short Game Of Tackling Tariffs Reveals A Longer Game Of More Foundational Change
With margins across categories already thin, the latest mercurial wave of tariffs is asking fashion and beauty brands to really evaluate the tools they have to respond. This means downstream optimisation to start, but also exposes the large panel of upstream levers that may need to be pulled in the longer term.
“Help, Not Hype” – Lessons From A First-Mover In AI
How Stitch Fix sensitively stress-tested AI and found the right balance of people and precision.
Designed to Touch, Built Like Software
Packaging doesn’t look like tech and it definitely doesn’t act like it. But the decisions behind it - design, testing, approval - are starting to follow software-like frameworks.
The Value Of Real In An Age Of Generative Imagery
Against a backdrop of content oversaturation, platform fatigue, and synthetic experimentation, some fashion brands are beginning to reintroduce imperfection as a way to signal what still feels real.
The AI Outlook With Rupert Schiessl Of Bamboo Rose
Bamboo Rose’s Chief Strategy & AI Officer on how retailers are moving from AI as hype to AI as a decision-making engine—transforming the tech stack, automating choices, and redefining the future of merchandising, sourcing, and margin protection.
Two Different Angles On How AI Will Shop, And Whether Retail Is Ready
As OpenAI readies its browser and Perplexity launches theirs, it’s worth asking whether retail is prepared for how AI will browse next.
The Structure Strategy
Can AI impose order on fashion’s chaotic workflows? And does it need to?
The AI Outlook With Ravi Rangan of Centric Software
Centric Software’s CTO on how AI is evolving from speculative promise to tangible business value.
Fast Fashion Fines Arrive, But Circularity Infrastructure Is Showing Cracks
Governments are taking more punitive steps in what they see as a fightback against ultra fast fashion - even if they’re coming from unexpected angles. But this new pressure point is getting squeezed just as the physical systems required to make fashion more circular are under heightened strain.
Will Beauty Be The Proving Ground For Personalisation?
With a better-codified and less-complex set of variables and outcomes, and a more educated audience, could beauty have an advantage over fashion when it comes to AI-enabled personalisation?
AI Content Is Already Everywhere In Music And Media – Is Fashion Next?
This week a fake band found real traction on Spotify, but behind one “stunt” is a realisation that synthetic content is already everywhere, and that platform owners and marketplaces are likely to embrace it. Where bands go, will brands follow?
The AI Outlook With Craig Planson of Browzwear
Browzwear’s Chief Revenue Officer on how AI is transitioning from broad potential to focused value, with real ROI emerging in well-planned, operational applications.
Upcoming Webinar: A New Perspective with SWARVOSKI and Centric Software
The Interline joins SWAROVSKI and Centric Software on 11th July to explore a single source of visual truth for fashion teams - from concept to shelf.