The Interline sits down virtually with Matthew Drinkwater, head of the Fashion Innovation Agency at LCF, to talk 3D, AI, and fashion's tech-driven future.
There's a good chance that "business as usual" is not coming back. Fashion has all the building blocks to prepare for the future. Now it needs to use them.
After investing in downstream customer excellence, luxury now realises just how much more digitalisation remains when its leading brands look upstream.
Luxury has already gone digital. Now AI offers the opportunity to work smarter, and to secure luxury brands' future as the brightest lights in fashion.
Disposable fashion has a huge environmental and human cost. Now brands are trying to put it right, are they trying hard enough, or is "greenwashing" a fair accusation?
The Coronavirus outbreak is damaging industries; fashion isn’t immune. Can digital materials mitigate the impact of the Coronavirus on our fragile supply chains?
Nike claims that the Vaporfly shoe allows runners to improve their times by up to 4% . Governing bodies are unhappy. Is technical innovation outpacing regulation?
Free postage has become a trap from which many brands cannot break free without risking market share. It is right up there with the ‘free plastic carrier bag’ as one of retail’s big, bad ideas.
A digital avatar can currently tell you what a piece of clothing looks like on something your shape, but not on something that actually looks like you. What next?
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